5 Reasons SMS Marketing Rocks for Bank Holiday Weekends [Infographic]
The early May bank holiday has been and gone, and the next three day weekend is just around the corner. For many businesses, SMS Marketing is a great way to cash in on this fantastic opportunity to boost sales – especially when the British like nothing more than to hit the road for a bank holiday getaway.
SMS Marketing allows you to reach your customers wherever they are, whenever it matters – even if they are away from their computers and don’t have access to wifi. Not only is SMS Marketing incredibly versatile, there’s no need to worry about whether or not your customers get to their email inbox in time or whether they’ve had a chance to see your advert online, in the local newspaper or on TV. What’s more, they’ll have your information close to hand whatever they happen to be doing – no matter how far from civilisation they might be. Check out our handy infographic to learn more.
Making the most of the bank holiday with SMS Marketing
SMS messaging took off in 2016. And that’s saying something for a technology that’s been around twenty-five years. Come take a look at the past year and see what we think 2017 will bring to the industry and how you can use it in your business.
Online travel and review sites are great for travellers. They are good for hotels too, but they offer a double edged sword. User reviews are unfiltered – that is the travellers can say whatever they like both good and bad. And managing a bad review can be difficult, but how can SMS help?
If you’re tuned into the self-help industry at all, you know who Wayne Dyer was. He spent decades writing transformational books to help people improve their lives and find happiness. He died summer 2015 at his home in Maui at the age of 75. It’s probably an understatement to say he inspired millions of people. So when I came across an article about a publisher using SMS messaging to let people know about a new book discussing his legacy I wasn’t too surprised. Not at first anyway.
A/B testing in SMS messaging is something that sounds vague and possibly complicated. But with a little knowledge it’s something you can do for your organisation. We make it simple to understand and share some tools to make it easy to do.
Beauty is in the eye of the beholder. But could text messaging really be considered beautiful? You might argue that it depends on the messages you get! That’s a valid approach, but I recently found a description of mobile messaging that made me believe it is indeed beautiful, so I thought I’d share it with you.
What is stopping YOU from using SMS technology in your organisation? Here are some of the lingering myths and misconceptions about using business SMS systems for marketing, or stakeholder engagement, that may be holding you back from benefiting from one of the most effective group communication tools available.
Have you ever found yourself rolling your eyes as you typed the same text into yet another SMS message? Businesses and organisations often send out the same messages at different times to different people. Things like appointment confirmations, a thank you for purchases made, information on a product or link to a web resource.
Just for fun, I asked people in a marketing focused Facebook group to share the worst SMS marketing messages they’ve ever received. I was expecting a deluge of responses, but actually only a few trickled in. But those horrible SMS marketing messages are out there…the comments on my post proved it even if no one wanted to share (I guess they’re all shy).