SMS Marketing – What to look for in 2018 [Infographic]
SMS Marketing has gone from strength to strength over recent years and all the evidence indicates that it is set to surge in popularity in 2018, as consumers continue to move away from the computer screen and instead use their telephone handset as a hub for communications. Despite the popularity of instant messaging apps such as Messenger and WhatsApp, SMS continues to enjoy the fastest response rates, as well as maintaining trust in an increasingly challenging business world. So what should you be looking for in 2018 and how can you adapt your SMS Marketing to fit the trends? Here’s a handy infographic to help you.
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One of the greatest advantages of SMS marketing is how fast it is. You might be thinking I’m talking about the almost instantaneous delivery rates, or how quick it is to write a message and send it to your entire list – but this time we’re talking about how fast you can get results.
Have you seen articles telling you SMS marketing can’t be used to acquire new customers? Or that it isn’t a good way to so? Don’t believe them. You just have to know how to use SMS to get new people to sign up for your list. Read on to find out how.
The world of marketing is something that is continually adapting, developing and changing and it is essential that organisations large and small keep up to date and embrace new techniques, channels and strategies to keep their existing customers satisfied and to to attract new customers. So what is changing in the marketing landscape for 2018 and how can you adapt your SMS Marketing strategy to fit? Here are 5 tips.
Is your social media struggling? Read this article to learn how businesses of every shape and size can use SMS messaging to drive social media engagement and generate revenue from increased brand exposure. Whether the goal is to support a one-off sales campaign or a long term drive to increase reach, SMS messaging offers an unparalleled opportunity to make your brand’s voice heard in the increasingly noisy social media space.
Whether it’s a cinema, theatre or concert hall, your entertainment venue is missing a trick if it’s not utilising SMS marketing to get those bums on seats. We take an in-depth look at how all kinds of entertainment venues can really make the most of SMS marketing.
Is SMS marketing the worst idea ever? That’s the opinion of one author in Entrepreneur Magazine. He gives five reasons why companies should never bother sending SMS messages to customers. I take him on, point by point to show why he’s wrong and SMS marketing is the best idea ever.
One of the best things about instant messaging is the ability to send emoticons and emoji to convey a feeling with just one image. Many companies are trying to use them in their SMS marketing. There are technical issues with using them though, as well as questions on whether it’s good marketing practice.
The year of mobile marketing is finally here. You’ve heard it before, but it’s clear it has finally arrived. In fact, it may have arrived last year so if you haven’t joined yet you might be late to the party. Don’t worry, there’s still time. Here are 3 reasons SMS needs to be an integral part of your mobile strategy going forward.
How hard is it to use SMS marketing? If you’ve been told it’s complicated, you heard wrong. Using SMS is simple, though there are a few things you should know. This blog shows you how simple it can be, and provides links to useful resources.
If you find yourself needing to justify putting budget towards SMS marketing or convincing your manager that it’s the right decision for you, here are some key research statistics to keep in mind for why you should pursue an SMS campaign…