There’s still time to create an SMS campaign for Black Friday
Tomorrow is Black Friday. This day of shopping frenzy was imported from the US just a few years ago, but experts predict UK consumers will eagerly spend £200m on Black Friday. That’s twice what was spent last year.
In an article in The Guardian, Johnathan Reynolds, director of the Oxford Institute of Retail Management, commented that Black Friday is a “buyer’s market” and retailers need to do everything they can to be competitive. A great way to get out ahead of the competition is with an SMS campaign.
But what if you have never used SMS or created a campaign before? Don’t worry. True, it’s last minute, but retailers can still get their SMS campaign rolling for tomorrow.
Fastsms accounts can be set up in just a few minutes. The account is free with no setup charges. And once your account is created you receive 10 credits you can use for testing. Testing is as simple as sending a message or two to your staff to see how easy it is to do. The system works much like an email application so the learning curve is fast. You can be up, running and tested in under 15 minutes. It’ll take a little longer to learn all the features, but you’ll have the basics down in that time.
If you’ve got a customer list that includes name and mobile number you can import it directly into our web based SMS service called NetMessenger. You can also automatically assign customers to groups to make segmenting your messages easier. But you don’t have to do that if you don’t want or need to. Or if you use Outlook for managing your contacts, you can get started without having to import your contacts by using our Outlook Mobile Service.
After testing, you’ll be convinced you can actually create and send messages easily. Next, you’ll want to purchase the credits you’ll need to send messages to your customers. You’ll find SMS is one of the most affordable, effective direct marketing methods. For 1,000 fastsms credits the cost is just £35. And the more credits you buy, the less it costs per credit. And yes, in the UK, one credit equals one 160 character message.
Now that you know the amazing value of our SMS messaging service, you need to send out messages to get your sale noticed on Black Friday. Here are some ideas on what to send: A coupon code redeemable in store, special sale details (“20% off everything!”), or a door buster sale during certain hours early Friday morning to let them know you’ll be opening early. You can send the messages out on Thursday afternoon or evening when people are planning their shopping, or even early on Friday (but not too early) so people get the message while they are out shopping.
You’ve got the rest of the day today to (1) get your account setup, (2) your list imported, (3) purchase your credits, (4) to write and (5) send your message. Just five steps to better sales to kick off the holiday shopping season. What are you waiting for? Get your account setup now.
It was late Thursday afternoon on a busy week when I heard the familiar jingle. I received a text message from the company I rented a DVD from about a week prior (I know, who rents DVDs these days - but stay with me). They wanted to ask if I’d forgotten about it, since I hadn’t yet returned it. Indeed I had forgotten.
You might not have run an SMS marketing campaign yourself, but you are likely to have received some form of SMS communication from a business. Whether that's a commercial brand running a competition or a healthcare provider, such as your GP or dental practice, sending you an appointment reminder. If you have run an SMS marketing campaign before, you're likely to already be aware of the effectiveness of the platform for communicating with customers, but might need help justifying your use of SMS messaging to other people or departments in your business. Here, we've listed out the key reasons SMS marketing is so effective.
Here's some ideas on what you can do to help your SMS campaigns to do better. Use the following checklist to see if you’re using all your possible channels.
One mistake some marketers make is assuming people will know what to do when they read an SMS message. After all, they’re short and to the point right? How confusing could they be? On the other hand, when writing every other form of marketing they know that calls to action need to be clear. So, just because you don't have much room, it doesn’t mean you get to leave out your call to action! Saving space and being brief is important though, so take a look at three of the best SMS marketing CTAs you can use.
So many of us are used to having our mobiles around nearly 24 hours a day that it’s easy to forget it’s still a growing industry. And though SMS has been around for over two decades, the ways we use it and people’s willingness to use it continues to grow. So for this blog I picked out five facts about mobile and SMS that really make the case that SMS for business has come of age. Let’s see if you agree.
If you are the owner-manager of a UK retail business, then you will know that it’s vital to use every weapon you have available to battle with the big guns on the high street and online. That must include embracing all the advantages modern technology provides, including a communications campaign based on the Short Message Service (SMS) – better known as text messages. Not sure what SMS is about and how it will work for your shop? Then read on, because you are missing a golden opportunity to give your small shop a much bigger presence and outreach.
In a world where your competition can be found in just a few seconds, instilling brand loyalty in customers is a greater challenge than ever. One way to proactively reach out to customers is via SMS. The personal nature of SMS messages, combined with high read rates, gives you the opportunity to develop relationships with each customer.
Discount codes, limited time sales, special exclusive pricing...you may have seen, or used, all of these in a text message campaign. For retailers, it is the most obvious and direct use of SMS marketing. It works and it's cost effective. But are there other ways you can put your SMS channel to work for you?
Have you seen articles telling you SMS marketing can’t be used to acquire new customers? Or that it isn’t a good way to so? Don’t believe them. You just have to know how to use SMS to get new people to sign up for your list. Read on to find out how.