Are You Going Back to a Dumbphone?
The first half of 2016 was filled with articles about people going retro. I’m not talking about reviving old clothing or hair styles. I’m talking about basic phones. Do you remember them?
Sometimes referred to as “flip-phones” or “clamshells”, they did little more than voice calls and texting. Some had limited email, maybe a game or two, and those are called feature phones. But on the small screens, anything besides talking or texting was too painful.
Unplugged and In Control
And that’s the point. With those phones, you didn’t want to do anything else. The reports about dumbphones say that people are getting fed up with their lives being dominated by their smartphone. They long for the days when they were in control of their time, so they get an old retro flip phone.
Actor Eddie Redmayne abandoned his smartphone early this year. In an interview in Financial Times he explained his reasoning, “It was a reaction against being glued permanently to my iPhone during waking hours”.
A slew of other celebrities preceded him. Here’s a quote from an article on NBC.com in February 2016:
“Celebrities who want to unplug — and many who have already been hacked — are big fans of the ‘retro’ device. Rihanna, Scarlett Johansson, and Iggy Pop have all been spotted clutching clamshells — and the fashion world almost self-imploded when Anna Wintour nonchalantly flipped open an old-school phone at the 2014 U.S. Open”.
I understand the sentiment. For me, watches had the same effect. I haven’t worn one since I was a teenager. Back then, I found I spent all my time, well, checking the time. It felt great not to be shackled to a clock when I stopped wearing it.
The times I’ve forgotten my smartphone at home felt similar. Only that taste of freedom was mixed with inconvenience (the directions were in that email I don’t have without my phone!), or worry my kids couldn’t get a hold of me. But it was nice not constantly thinking “Where’s my phone?”
Back to Reality
Basic and feature phones can send and receive SMS messages, make voice calls, and have batteries that last for a week or more. That last point alone might make anyone tired of plugging in every night pine for the old days.
But they are the old days. While some manufacturers still make the phones, there’s fewer of them over time. In the NBC article, mobile industry analyst Tomi Ahonen said, “The dumb phone industry is in its last decade. The industry is in consensus that the smartphone will replace the dumbphone market, similar to how DVD players replaced VCRs. But it’s not like personal computers, where tablet and laptop PCs have not yet ended the life of desktop PCs.”
Anyone still own a VCR? Didn’t think so. Or maybe you’re one of the hold-outs hoping they will come back in vogue like vinyl did. It’s possible.
But mobile phones are technology. And technology rarely takes a step backward en masse. For most of us, there’s a future of smartphones that eventually cost less money (cheap ones are already on the market), have extended battery life, and don’t break so much when dropped. I have no predictions, at the moment, when that will happen though. Will those smartphones be filled with time-consuming and diverting apps? Of course they will. At some point we’ll have to realise self-restraint and awareness work just as well as dumbing ourselves down.
The good news is, that whether you opt to go retro or for the latest iPhone, you can still get SMS messages on your device. Now that’s technology for everyone.
For many startups and small businesses, SMS Marketing is conspicuous by its absence from their marketing strategy, despite it being proven to be one of the most cost effective and most powerful ever forms of marketing. So why is it that small businesses are shying away from this awesome channel and how can they use it to their advantage? Here’s what the experts here at Fastsms have to say.
If you are a car dealership learn how SMS marketing can help you generate more enquiries, turn more enquiries into sales and ultimately promote your brand and increase customer loyalty and repeat sales. Sounds to good to be true? Read this post and you might change your mind.
Setting New Year's resolutions for your business can be risky since it feels like you're only really setting yourself up to fail. It's much better instead to try and focus on one achievable goal and do everything to succeed and improve in that area. With its meteoric rise to popularity and outstanding success in 2016, businesses should be using 2017's welcome reprise to integrate SMS marketing into their business development strategy.
When the glass ceiling on your annual turnover and profits is governed by the number of hours you have to trade, it's even more important to ensure your marketing strategies are as fruitful and affordable as possible. SMS marketing appears, at first blush, to require a lot in the way of technology, budget and management, but it's incredibly successful for small businesses in service industries - even the ones with small budgets and limited resources...
The PECR Regulations, better known as the Privacy and Electronics Communications (EC Directive) Regulations 2003 are one of the most important pieces of legislation affecting those involved in SMS Marketing. They exist to safeguard the privacy and use of personal information when used for direct marketing through electronic means, including communications by SMS. Parts of it crossover with the Data Protection Act 1998 (DPA) and where it does so, both pieces of legislation should be complied with. Unlike the DPA, the PECR is obligatory whether or not you process personal data in the course of your business. Read this essential guide to PECR for SMS Marketing to ensure you know everything you need to know.
SMS marketing is a great addition to your business and overall marketing efforts. It can be daunting to get going, however, and the 160 character limit (or 456 characters if using fastsms) leaves a lot of people wondering exactly what they should say. To help you out, we've compiled 21 ready-to-send business text messaging alerts.