Salesforce Finds SMS Messaging a Growing Part of Mobile Marketing Strategy
What do 5,000 marketers from ten different countries say about SMS? It’s great, and we’re going to do more of it. Well, that’s the gist of the results in the Salesforce 2015 State of Marketing Report. Mobile marketing has taken a central place in most company’s strategies, and SMS is a growing part of it. Here are some key statistics from the report.
Currently about 24% use SMS messaging, but another 31% plan to add it into their mobile marketing mix in the next 12 months. Around 58% plan to increase their budgets and 34% are staying about the same. This is a good indicator that SMS is still near the beginning of the marketing trend. It’s commonplace, but not oversaturated.
When asked what uses of various marketing channels are most effective, respondents said their primary effective uses of SMS were promoting email subscriptions via SMS and sending mobile SMS welcome messages. But the most effective mobile campaign revolved around loyalty – however the report isn’t specific on what channels the loyalty campaigns were using. Many companies use SMS as a key component of loyalty campaigns.
The survey also revealed marketers’ impression of SMS effectiveness overall. But they also tied the question into whether mobile marketing was integrated into their overall strategy. When mobile was NOT integrated, 50% of respondents said it was very effective/effective. Another 34% said it was somewhat effective.
However when mobile was integrated, 73% said SMS messaging was very effective or effective and 21% said it was effective.
How the marketers measured that effectiveness is also listed, though not correlated to specific answers. The “number of SMS opt-ins” was one of the top 10 metrics used. But the most used metric in general was “traffic to a mobile website or app”. SMS messaging is one of the many methods you can use to drive traffic.
Overall, the Salesforce report paints a really rosy picture of SMS messaging in particular and mobile marketing in general. No surprise to us!
You can learn more by downloading our “Mobile Marketing Guide“. This offers a wealth of insights on how to get started with mobile marketing, what part SMS messaging plays in your strategy. It’s free and easy to follow and could help you give your business an immediate boost.
Related Articles
The Ultimate Guide to SMS Marketing for Small Businesses
SMS marketing or short messaging service marketing is swiftly gaining popularity all over the world. Using text messages for business purposes is convenient and quick. It's also extremely cost-effective when compared to other methods of communication. When used correctly, an SMS marketing campaign can do wonders for your business reputation, not to mention your profits.
3 Tips to Help You Time Your SMS Marketing Campaign
Timing is everything. While it’s an axiom everyone can understand and agree on, it’s doubly true when it comes to SMS marketing. If you send your messages at the wrong time, you’ll see your opt out rates jump and your ROI plummet. So when should you send your text marketing messages? Here are three key guidelines to help you schedule your next campaign.
One Simple Trick Can Boost Your SMS Marketing
SMS marketing offers the ability to send time-sensitive offers to your best customers. But are you missing out on the potential of your own brand in your offers? Read this post to see an example of how a simple trick can potentially boost your results.
9 Factors That Prove SMS Marketing Really Works
Marketing is all about finding the balance between gaining a personal relationship with a client and communicating in a professional manner. SMS marketing is all about experimenting with that balance and has now become a highly popular form of marketing. Here are 9 reasons why SMS marketing actually does work.
Oops! What to do When You Send the Wrong Message
Sending a text message to the wrong person can be embarrassing. I've done it many times. Thankfully though, they were just simple messages like "be home soon" or "I'll tell you later". Innocuous, harmless and easily explained away. But what if you make a mistake with your business SMS messages?
Black Friday week is here! But there is still plenty of time…
SMS Marketing and Mobile Wallets
In one of my blogs last week, I talked about a marketing study by Vibes and what it said about SMS marketing. This week I wanted to take another look at it from the perspective of the mobile wallet industry, also covered in the report. It turns out there is a strong case for integrating your SMS marketing with mobile wallets. Let’s take a look.
Why SMS Marketing is Like Facebook Marketing, But Better
Facebook is a popular place. According to Statista, they had 1.44 billion active users in the first quarter of 2015. It’s no wonder then that businesses are flocking to advertise there. But big isn’t always better. SMS marketing is similar in many respects to Facebook advertising, and for some uses it is actually better. Let me explain and see if you agree.
Personalising Your SMS Marketing
Using people’s names in marketing is great. It does provide a certain level of personalisation that can get people more interested in what you’re sending them. Of course in text messaging, you don’t always have the room for a name, your message, and the required opt out information … usually there just isn’t enough room. So how can you make your marketing messages personal?
How To Craft Your SMS Opt In Messages
You’ve probably seen many SMS opt in messages. They’re usually short little blurbs on websites, flyers, TV ads and many other places. You might have even heard one on the radio. They’re so simple, it doesn’t seem it would take a lot of time to make them right?