Retailers Can Use SMS Marketing For More Than Just Coupons
Discount codes, limited time sales, special exclusive pricing…you may have seen, or used, all of these in a text message campaign. For retailers, it is the most obvious and direct use of SMS marketing. It works and it’s cost effective. But are there other ways you can put your SMS channel to work for you? Yes, there are. Let’s take a look at three of them.
Your Order Is On The Way!
Who doesn’t like to get messages like that? Whether it is a simple order confirmation, or a shipping confirmation, everyone likes to know their order was received and successfully processed. A simple message like that can help reduce calls to customer service to check on order status, and ultimately improve customer relations while potentially saving you money.
I Think You Forgot Something...
Abandoned shopping carts are the bane of online retailers. It depends who you ask, but abandonment rates average between 60-70% industry wide. If you can recover even a small percentage of those sales, then your profits will skyrocket. To do this, you’d need to integrate your shopping cart or back end with an SMS service (or have some very detail oriented staff to do it all manually). You’d also need rules to define at what point in the shopping cart process a text message would be triggered. If someone quit at the last screen, perhaps they had a problem but really wanted the buy. Offer them another chance or offer to help. Someone who just put stuff in their cart but didn’t go any farther in the process might just be window shopping. A text reminder would be annoying and unhelpful to them.
Come Back! It's Here For You.
Some retailers offer the option to receive email notification when an out of stock item is back in the store. Adding the option for someone to request a text message instead offers yet another way to bring visitors back into your store. And given the personal nature of text messages, if someone provides their mobile number to receive updates they must really want the item. Hopefully a text message from you will help complete the sale in your store before they buy it somewhere else.
These are three great ways that SMS marketing helps you to keep in touch with your customers. But before you dive in, just remember to ensure you have them properly opted in for these messages. And always offer a way to opt out in each text message. If you do that, SMS messaging can make for very happy retailers and customers.
One retailer increased their online mobile traffic by 93% year over year using SMS messaging. Another increased foot traffic by 21% after adding mobile coupons to their marketing. Do you want to know how? Find out in our blog on increasing traffic with SMS messaging.
In one of my blogs last week, I talked about a marketing study by Vibes and what it said about SMS marketing. This week I wanted to take another look at it from the perspective of the mobile wallet industry, also covered in the report. It turns out there is a strong case for integrating your SMS marketing with mobile wallets. Let’s take a look.
If you are the owner-manager of a UK retail business, then you will know that it’s vital to use every weapon you have available to battle with the big guns on the high street and online. That must include embracing all the advantages modern technology provides, including a communications campaign based on the Short Message Service (SMS) – better known as text messages. Not sure what SMS is about and how it will work for your shop? Then read on, because you are missing a golden opportunity to give your small shop a much bigger presence and outreach.
Businesses that sell to other businesses (B2B) are having trouble keeping up in the digital and mobile age. That’s according to a couple of eMarketer articles. The reasons for it are varied, but it may be mostly because they’ve been slow to acknowledge a change in culture.
When you think about your SMS marketing campaigns would you label them as fun? Is there any aspect of your SMS marketing or loyalty program that you think customers would call fun? If so, you're going to love what you read in this blog. If not, then you need to read this blog. It turns out that a little bit of fun and games can keep your customers more engaged – and more loyal.
If you've considered SMS marketing to new and existing customers by text message but dismissed it, it really is time to think again. SMS continues to outperform and outreach all the newer models of communication designed to replace it. The latest competitor to run into difficulties against business text messaging is mobile internet advertising.
Mobile Marketer is holding the mCommerce Summit: State of Mobile Commerce 2016 today in New York City. And you'll get to find out what happens when I get back and write about it next week. But today, I'm going to give you a sneak peak at what I'm seeing in New York at this moment. Before I do though, be sure to check our fastsms Twitter feed throughout the day. I'll be sharing the best tidbits as they come up in each session as they happen.
Are startups afraid of using SMS marketing? Is it because they’re afraid of annoying customers and breaking the regulations? I don’t think so. If your startup isn’t using SMS marketing already, it’s probably because you don’t know all the facts. Find out why SMS is actually perfect for startups.