Retailers Can Use SMS Marketing For More Than Just Coupons
Discount codes, limited time sales, special exclusive pricing…you may have seen, or used, all of these in a text message campaign. For retailers, it is the most obvious and direct use of SMS marketing. It works and it’s cost effective. But are there other ways you can put your SMS channel to work for you? Yes, there are. Let’s take a look at three of them.
Your Order Is On The Way!
Who doesn’t like to get messages like that? Whether it is a simple order confirmation, or a shipping confirmation, everyone likes to know their order was received and successfully processed. A simple message like that can help reduce calls to customer service to check on order status, and ultimately improve customer relations while potentially saving you money.
I Think You Forgot Something...
Abandoned shopping carts are the bane of online retailers. It depends who you ask, but abandonment rates average between 60-70% industry wide. If you can recover even a small percentage of those sales, then your profits will skyrocket. To do this, you’d need to integrate your shopping cart or back end with an SMS service (or have some very detail oriented staff to do it all manually). You’d also need rules to define at what point in the shopping cart process a text message would be triggered. If someone quit at the last screen, perhaps they had a problem but really wanted the buy. Offer them another chance or offer to help. Someone who just put stuff in their cart but didn’t go any farther in the process might just be window shopping. A text reminder would be annoying and unhelpful to them.
Come Back! It's Here For You.
Some retailers offer the option to receive email notification when an out of stock item is back in the store. Adding the option for someone to request a text message instead offers yet another way to bring visitors back into your store. And given the personal nature of text messages, if someone provides their mobile number to receive updates they must really want the item. Hopefully a text message from you will help complete the sale in your store before they buy it somewhere else.
These are three great ways that SMS marketing helps you to keep in touch with your customers. But before you dive in, just remember to ensure you have them properly opted in for these messages. And always offer a way to opt out in each text message. If you do that, SMS messaging can make for very happy retailers and customers.
You might not have run an SMS marketing campaign yourself, but you are likely to have received some form of SMS communication from a business. Whether that's a commercial brand running a competition or a healthcare provider, such as your GP or dental practice, sending you an appointment reminder. If you have run an SMS marketing campaign before, you're likely to already be aware of the effectiveness of the platform for communicating with customers, but might need help justifying your use of SMS messaging to other people or departments in your business. Here, we've listed out the key reasons SMS marketing is so effective.
Global brands are increasingly taking advantage of a Short Message Service (SMS) to connect to customers and improve customer communication and engagement. This trend is taking root amongst small companies too, as they grasp the potential to not only communicate effectively in real-time but use SMS to save time and money in their customer relations procedures.
SMS marketing is very different to most other more traditional marketing tools, specifically because of its short-form, text only nature. This certainly shouldn't put you off though. We have put together our guide to both the best things about SMS marketing and some of the potential problems, and how to work around them.
At the end of February, Amazon’s S3 servers went down. And so did much of the Internet. What can we learn from the experience about communicating with customers during an online disaster? According to experts, having a plan that includes SMS messaging is key.
Are you looking to grow your business? Get more customers? Have larger profits? Of course you are. Isn't every business looking to improve, grow and generate more sales? More and more businesses are realising how SMS messaging can help them do all those things. But it's nice to have some facts to back up what most people seem to assume is true.
SMS marketing is still one of the most effective marketing channels available to businesses but is often overlooked in the pursuit of newer, more digitised technologies. When you include SMS marketing as part of the marketing mix, you're in a far greater position to increase engagement with your campaign, helping you generate a greater return on your investment. As with all channels, there are certain ways you can ensure your campaign is more effective, by following these simple steps.
Everyone knows the holiday season is a peak time for making sales and marketing. Predictions are that the UK will spend £73B in retail stores before the season is over. Find out three reasons you’ll want to use SMS marketing to get those shoppers into your store.
In my last blog I looked at five reasons you want to use SMS messaging in your business. In this blog we're looking at the same topic, just from the consumer's point of view. For example, how do you really know your customers want you to send them messages via SMS? Isn't email or a phone call good enough? Is it worth your time to learn how to use SMS messaging in your business?
It was late Thursday afternoon on a busy week when I heard the familiar jingle. I received a text message from the company I rented a DVD from about a week prior (I know, who rents DVDs these days - but stay with me). They wanted to ask if I’d forgotten about it, since I hadn’t yet returned it. Indeed I had forgotten.
In our demanding, 24/7 world it is difficult to stay on top of your SMS marketing campaign but with scheduling you can ensure you are getting your message to your audience whatever the time.