Growing a Business Around Your Family Life? Here’s Why Mumpreneurs Need SMS Marketing
Mums are natural entrepreneurs. And now they’re turning that entrepreneurial spirit towards running a business, using their organisational skills to turn a profit from franchises and hobbies, fundraisers and baking. Mumpreneurs are on the march and they need smart marketing strategies that fit around their busy lives.
There are currently 800,000 women in the UK running their own business – over 200,000 more women than men are self-employed. And they’re successful, too, generating £7.2 billion for the UK economy. Victoria Beckham is the mumpreneur par excellence, juggling family and business while generating jobs and income. And of course, you can sign up for text alerts from her Victoria Beckham clothing brand.
Mumpreneurs are already networked and connected, making the school gates the ideal place to hand out business cards or catalogues – and to swap phone numbers. If you’re a mumpreneur, you’ve already cleared the first hurdle towards building a database of mobile numbers, clearing your pathway to creating a killer SMS marketing campaign. Don’t let words like compliance put you off: run your own SMS marketing campaign and the ICO demands you follow just four simple steps to be compliant with the regulations.
Immediacy and Simplicity
As a mumpreneur, you’ll know your target audience are already on their phones, and that text is by far the most popular method of communication, with 86% penetration in the UK alone. In fact, according to Deloitte research, 31% of smartphone users make no calls at all.
Text messages have immediacy, whether you’re planning a play date or alerting your customers about a special promotion. There’s no design and no printing costs, nothing between your customer and your message. And text messages get read – 90% within 3 minutes. They’re also a cost-effective solution and integrate seamlessly with your social media presence. SMS is highly personal and relatable and texts have an elegant simplicity when you keep them short and to the point by using a URL shortener. Simplicity can be an important factor when you’re juggling family and the demands of your business.
Before you press send:
• Make sure you’re sending the right content to the right customer
• Tell your customers who you are in your text label
• Grab their attention
• Keep it short and sweet
• Have a strong call to action
• Check the time – don’t send at 1am.
How Do I Pitch My SMS Campaign Just Right?
If you’re concerned that SMS marketing is intrusive and you’ll lose customers, there are some fairly straightforward rules of thumb about frequency for you to follow. The first is obvious because it’s something that we all find deeply annoying: don’t bombard your customers with texts at all hours of the day and night. You wouldn’t schedule an SMS for a time that you wouldn’t want to receive one yourself, right? On the other hand, scheduling an SMS for the school run might just start a buzz around your latest product or promotion and drive opt-ins.
The general rule is to send 2-4 messages a month. It’s frequent enough to be consistent and not so frequent that you’ll feel you’re pestering your clients. Work on some scheduled messages so you always have content available and ready to go. Depending on the nature of your business, designing campaigns around half terms, summer holidays and Christmas is a safe bet for engaging with customers who are looking for activities, birthday cakes or beauty tips.
Because you already have opt-in from the customers on your list, it’s safe to assume that they’re expecting to hear from you. What they hate is spam, not a straightforward communication. By making your SMS relevant and timely, you’ll add value for your customers. Value doesn’t just take the form of discounts, it can be hints and tips or a personalised birthday message, or a secret club with special targeted discounts and vouchers. Any information your customer will find useful will build your reputation as a value provider, not a spammer.
How Do I Know My SMS Marketing is Working?
Metrics are your friend when you start using SMS for marketing. Intuition will only take you so far, measuring your customer’s response can do the rest. Comparing metrics across various campaigns is an invaluable aid to knowing when to schedule your next text.
Opt-out rate will tell you what works and what doesn’t, particularly when compared across campaigns. The higher the opt out rate, the less relevant and timely your message was. And while low opt-out rates mean you’re getting it right, don’t be tempted to up your frequency. If you include a HELP message, then you need to know how many customers are looking for support so you can fix any problems with your content.
Finally, you’ll want to measure click through and redemption rates. Whether you send a link or include a buy now button, you need to know how many users are actually clicking your link. If you routinely use vouchers, then it’s important to know how many are being redeemed.
I'm a Mumpreneur, Why Do I Need SMS Marketing
• It’s simple, personal and effective
• You can handle compliance issues with ease following the ICO’s four steps
• You can use metrics to target and schedule content and check your campaigns are working
• You can add value for your customers
• It’s cost-effective
• You can get creative with opt in campaigns and themed discounts to build your database
• You can work an SMS marketing campaign around your family and business commitments
If you want to know how every mumpreneur can make the most of SMS marketing, contact us at FastSMS and browse our SMS solutions. We’ll be happy to help you find the right SMS marketing solution for your business.
Consistent double-digit conversion rates are a hallmark of SMS marketing. Is it all because of mobile coupon redemptions, or can it be used for other marketing objectives? We’ve got examples from different industries and objectives so you can decide for yourself in this latest Results Series blog.
Right now it is peak season for camping and caravan sites; it's the middle of summer and the school holidays have begun. Even the great British weather has been relatively kind this year so far. With what is the busiest time of the year for camping and caravanning parks, marketing strategies are often not priority, especially for the many small owner run businesses within the industry and those who are reliant on returning customers. SMS text message marketing, however, can benefit campsite and touring park operators by offering a simple, cost effective and time efficient way to reach both existing and new customers to promote your business by direct contact to their mobile phone. Read on for eight proven text message marketing and promotional ideas to help fill those final pitches.
How SMS Marketing can help guarantee a sold out summer season for independent travel agents and tour operators. In this article we explore how small and medium-sized independent companies in the travel and tourism sector can take advantage of the opportunities offered by SMS marketing to ensure a sold out summer season.
If there’s one thing most of us can agree on, it’s that our economic future is uncertain. The world economy reacted to the Brexit vote with unstable and falling stock markets. And no one knows exactly what the Leave vote means for the UK. But there are other uncertainties too. How can SMS help your business in these uncertain times, not just now but in the future.
SMS messaging can be a hugely productive way of developing your marketing strategy. Text messages are read - on average - in less than 5 seconds. That means you only have a short period of time in which you can impress your potential customer. People are starved of concentration thanks to hundreds of digital and offline distractions, along with the many other companies all reaching out to them through SMS. In order to be effective and get the most from SMS text messages, you need to be creative with your SMS marketing. So here's how...
Whilst some businesses still offer physical sales, many companies have an online presence as well. Whether they trade solely on the internet or maintain physical stores, it’s vital for businesses to cater for online customers. In order to increase sales and turnover, companies rely on a range of marketing methods, such as offline advertising or digital promotions. Whilst these can be effective, many businesses are overlooking the potential of SMS marketing.
One retailer increased their online mobile traffic by 93% year over year using SMS messaging. Another increased foot traffic by 21% after adding mobile coupons to their marketing. Do you want to know how? Find out in our blog on increasing traffic with SMS messaging.
Despite the surge in popularity of smartphones over recent years and the rapid growth of alternative messaging apps, SMS messaging remains one of the most commonly used and popular methods of communication today. Read this article to learn more about the history of SMS messaging and discover why it is still a highly profitable channel that should be seriously considered in your marketing strategy.