Growing a Business Around Your Family Life? Here’s Why Mumpreneurs Need SMS Marketing
Mums are natural entrepreneurs. And now they’re turning that entrepreneurial spirit towards running a business, using their organisational skills to turn a profit from franchises and hobbies, fundraisers and baking. Mumpreneurs are on the march and they need smart marketing strategies that fit around their busy lives.
There are currently 800,000 women in the UK running their own business – over 200,000 more women than men are self-employed. And they’re successful, too, generating £7.2 billion for the UK economy. Victoria Beckham is the mumpreneur par excellence, juggling family and business while generating jobs and income. And of course, you can sign up for text alerts from her Victoria Beckham clothing brand.
Mumpreneurs are already networked and connected, making the school gates the ideal place to hand out business cards or catalogues – and to swap phone numbers. If you’re a mumpreneur, you’ve already cleared the first hurdle towards building a database of mobile numbers, clearing your pathway to creating a killer SMS marketing campaign. Don’t let words like compliance put you off: run your own SMS marketing campaign and the ICO demands you follow just four simple steps to be compliant with the regulations.
Immediacy and Simplicity
As a mumpreneur, you’ll know your target audience are already on their phones, and that text is by far the most popular method of communication, with 86% penetration in the UK alone. In fact, according to Deloitte research, 31% of smartphone users make no calls at all.
Text messages have immediacy, whether you’re planning a play date or alerting your customers about a special promotion. There’s no design and no printing costs, nothing between your customer and your message. And text messages get read – 90% within 3 minutes. They’re also a cost-effective solution and integrate seamlessly with your social media presence. SMS is highly personal and relatable and texts have an elegant simplicity when you keep them short and to the point by using a URL shortener. Simplicity can be an important factor when you’re juggling family and the demands of your business.
Before you press send:
• Make sure you’re sending the right content to the right customer
• Tell your customers who you are in your text label
• Grab their attention
• Keep it short and sweet
• Have a strong call to action
• Check the time – don’t send at 1am.
How Do I Pitch My SMS Campaign Just Right?
If you’re concerned that SMS marketing is intrusive and you’ll lose customers, there are some fairly straightforward rules of thumb about frequency for you to follow. The first is obvious because it’s something that we all find deeply annoying: don’t bombard your customers with texts at all hours of the day and night. You wouldn’t schedule an SMS for a time that you wouldn’t want to receive one yourself, right? On the other hand, scheduling an SMS for the school run might just start a buzz around your latest product or promotion and drive opt-ins.
The general rule is to send 2-4 messages a month. It’s frequent enough to be consistent and not so frequent that you’ll feel you’re pestering your clients. Work on some scheduled messages so you always have content available and ready to go. Depending on the nature of your business, designing campaigns around half terms, summer holidays and Christmas is a safe bet for engaging with customers who are looking for activities, birthday cakes or beauty tips.
Because you already have opt-in from the customers on your list, it’s safe to assume that they’re expecting to hear from you. What they hate is spam, not a straightforward communication. By making your SMS relevant and timely, you’ll add value for your customers. Value doesn’t just take the form of discounts, it can be hints and tips or a personalised birthday message, or a secret club with special targeted discounts and vouchers. Any information your customer will find useful will build your reputation as a value provider, not a spammer.
How Do I Know My SMS Marketing is Working?
Metrics are your friend when you start using SMS for marketing. Intuition will only take you so far, measuring your customer’s response can do the rest. Comparing metrics across various campaigns is an invaluable aid to knowing when to schedule your next text.
Opt-out rate will tell you what works and what doesn’t, particularly when compared across campaigns. The higher the opt out rate, the less relevant and timely your message was. And while low opt-out rates mean you’re getting it right, don’t be tempted to up your frequency. If you include a HELP message, then you need to know how many customers are looking for support so you can fix any problems with your content.
Finally, you’ll want to measure click through and redemption rates. Whether you send a link or include a buy now button, you need to know how many users are actually clicking your link. If you routinely use vouchers, then it’s important to know how many are being redeemed.
I'm a Mumpreneur, Why Do I Need SMS Marketing
• It’s simple, personal and effective
• You can handle compliance issues with ease following the ICO’s four steps
• You can use metrics to target and schedule content and check your campaigns are working
• You can add value for your customers
• It’s cost-effective
• You can get creative with opt in campaigns and themed discounts to build your database
• You can work an SMS marketing campaign around your family and business commitments
If you want to know how every mumpreneur can make the most of SMS marketing, contact us at FastSMS and browse our SMS solutions. We’ll be happy to help you find the right SMS marketing solution for your business.
The phenomenal rise in popularity of online retail has seen the courier business change on a seismic scale. In this article, we look at how SMS messaging has found itself at the heart of the industry’s transformation into a customer service led model where survival means delivering more than just the goods. Read on to discover some simple SMS techniques to improve your customer relations and brand image.
We all know how great SMS marketing is for companies which sell to consumers, such as hairdressers, night clubs, garages and hotels. But why would a primarily business to business organisation want to use SMS marketing and why would it want to use FastSMS as its online SMS platform?
Setting New Year's resolutions for your business can be risky since it feels like you're only really setting yourself up to fail. It's much better instead to try and focus on one achievable goal and do everything to succeed and improve in that area. With its meteoric rise to popularity and outstanding success in 2016, businesses should be using 2017's welcome reprise to integrate SMS marketing into their business development strategy.
Comparing SMS and email marketing results for the 2015 holiday season, this article taps into reports from Expedia and Adobe to share important insights.
It seems that reports of the death of SMS have been greatly exaggerated. When once the text message seemed dead in the water thanks to the rise of the app, the SMS business is set to grow to $71.60 billion by 2021 whilst smartphone users are downloading fewer and fewer apps, and the life expectancy of an app on the average smartphone is now around 72 minutes.
How SMS Marketing can help guarantee a sold out summer season for independent travel agents and tour operators. In this article we explore how small and medium-sized independent companies in the travel and tourism sector can take advantage of the opportunities offered by SMS marketing to ensure a sold out summer season.
In recent years, there has been a noticeable shift in the property market towards a new generation of estate agents who are leading a push away from the traditional high street model. With new generations entering the housing market and changing customer behaviours, estate agents are having to look for new ways to attract both buyers and sellers. SMS marketing is a low cost and highly effective tool which could help. In this article, we explore how estate agents can use SMS messaging to attract and engage with customers, helping to boost sales and increase revenue with a minimum of effort.
Let’s get the obvious out of the way. B2B marketing really is business to one person. It’s just that one person is playing a role in the buying process, rather than making their own purchasing decisions. But you already know that if you’re in B2B sales or marketing. What you may not know, is how willing those various people are to use their own mobile for business.