Is your mobile strategy ready for 2015? Hint: SMS messaging should be a big part of it!
Are you focused on providing mobile moments, or are you still thinking of mobile as just another channel? According to Forrester, if you’re in the latter category, you’re about to fall behind.
Forrester’s predictions are in the report Predictions 2015: Most Brands Will Underinvest In Mobile. According to an article on the report on MobileMarketer.com, Forrester has observed people’s behaviour when they are using mobile devices, and surveyed businesses about how they intend to pursue mobile initiatives in 2015.
A key takeaway from the report is that people are generally checking their mobile devices, smartphones mostly, very quickly –just glancing at them to get an update on various things. The MobileMarketer.com article quotes Thomas Husson of Forrester as saying, “In 2015, we expect the gap to increase between brands who will see mobile as just another channel and the leaders who will invest in re-engineering their business to deliver mobile moments,” he said.
Those quick glances at their smartphone are mobile moments. Or to be exact, here is Forrester’s definition of a mobile moment: “A mobile moment is a point in time and space when someone pulls out a mobile device to get what he or she wants immediately, in context.”
And the companies that understand the shift will do really well in mobile in 2015, while the rest will struggle to engage their audience, convert mobile to sales, or stand out as a brand. What does Forrester recommend to be one of the companies that succeeds?
Well, there are a lot of steps companies should take including changing the mindset that mobile is just creating an app or mobile website. Companies should strive to create experiences for their customers as well as use a strategy to reach out to them quickly, such as using SMS messaging.
SMS messaging has proven to be a very effective form of quick, personal but non-intrusive (if done right) way to communicate with customers. And the data and recommendations from Forrester confirm it isn’t a fad, but becoming a necessary part of every company’s mobile strategy.
Is your company using SMS messaging yet? If not, please share with us in the comments what is holding you back.
Mobile marketing includes many different advertising channels. Most of them include placing an ad in front of a mobile user. Many of us are used to ads online, but they do tend to get annoying. At least that’s according to an eMarketer report on a study done by Instantly.
A recent eMarketer article on the effectiveness of mobile banner advertising reports the main reason people don't click is because they aren't interested in the offer. In fact, only 24% of those surveyed say they clicked on a mobile banner on a website in the last three months.
SMS marketing is very different to most other more traditional marketing tools, specifically because of its short-form, text only nature. This certainly shouldn't put you off though. We have put together our guide to both the best things about SMS marketing and some of the potential problems, and how to work around them.
Is there such a thing as a "perfect" SMS message? Yes, there is, but there isn't just one example of a perfect message. There are so many uses for SMS messages that each of them would have their own perfect example. How many different types are there? This infographic includes a short list of some types.
The year of mobile marketing is finally here. You’ve heard it before, but it’s clear it has finally arrived. In fact, it may have arrived last year so if you haven’t joined yet you might be late to the party. Don’t worry, there’s still time. Here are 3 reasons SMS needs to be an integral part of your mobile strategy going forward.
81% of mobile phone users use SMS or text messaging and 90% read text messages within three minutes of receipt. But it's not just a convenient way to chat with friends, fix a rendez-vous or remind people to do things; it has also become a powerful marketing tool for businesses large and small, national or global.
Using people’s names in marketing is great. It does provide a certain level of personalisation that can get people more interested in what you’re sending them. Of course in text messaging, you don’t always have the room for a name, your message, and the required opt out information … usually there just isn’t enough room. So how can you make your marketing messages personal?