Mobile Marketing Campaign: Direct Response
If you are looking to promote a direct call to action from your advertising or want to receive messages as soon as they are sent, rather than through daily reporting as many other solutions offer then a Direct Response campaign is just for you.
Its as simple as it sounds – you advertise a 5 digit number, with a keyword (or not) and people see it, do what it says and you get your result! To help illustrate this please see two classic examples below…
Call Back Example: A finance company wants customers to request a call from an advisor to discuss loans. In their advertising they state “Text LOAN to 80010 and one of our trained advisors will call you straight back”.
Real-time Feedback Example: A radio station advertises a 5 digit number for listeners to text their views to. The received texts are immediately forwarded to an email address, delivering instantaneous feedback.
There really are a load of applications for this kind of campaign, and you can have yours up and running from as little as £25 a month. Read about shortcodes here.
If this feels like something that you could benefit from call us on 0800 954 5305 and find out how this could work for you. Alternatively email email@example.com or use the chat button below.
Last year, over 1 billion prescription items were dispensed in England. There were, on average, 19 prescription items per person in England, almost half the population is taking prescription medications. It's safe to assume some people are finding it hard to keep track, enter SMS.
How work based education providers can take advantage of SMS Messaging to boost attendance and reduce the time and costs associated with arranging and re-arranging training sessions. Read this article to learn how private education and training companies can benefit from simple SMS confirmations and reminders with some illustrative examples. We also briefly explore the possibilities offered by automated responses using SMS keywords in conjunction with a virtual mobile number.
SMS marketing, like any well-planned advertising strategy, should be developed as a targeted campaign, rather than left (as it all too often is) with a scattergun approach. Simply put, send the message to the people it is pertinent to, and avoid being seen as another 'spammer' sending junk messages to those who do not want to know.