Mobile Marketing Campaign: Direct Response
If you are looking to promote a direct call to action from your advertising or want to receive messages as soon as they are sent, rather than through daily reporting as many other solutions offer then a Direct Response campaign is just for you.
Its as simple as it sounds – you advertise a 5 digit number, with a keyword (or not) and people see it, do what it says and you get your result! To help illustrate this please see two classic examples below…
Call Back Example: A finance company wants customers to request a call from an advisor to discuss loans. In their advertising they state “Text LOAN to 80010 and one of our trained advisors will call you straight back”.
Real-time Feedback Example: A radio station advertises a 5 digit number for listeners to text their views to. The received texts are immediately forwarded to an email address, delivering instantaneous feedback.
There really are a load of applications for this kind of campaign, and you can have yours up and running from as little as £25 a month. Read about shortcodes here.
If this feels like something that you could benefit from call us on 0800 954 5305 and find out how this could work for you. Alternatively email firstname.lastname@example.org or use the chat button below.
In Hotel Impossible, Anthony Melchiorri saves struggling hotels. It turns out some of the advice he gives them could make you a lot more money. It’s all about marketing and knowing where to get the best ROI. Read the blog to see if you’re spending in the right places.
You’d think a large, multinational company would have all the resources and planning it needed to run an SMS marketing campaign. But that isn’t always the case apparently. Find out the big mistake this one company made and how you can avoid doing the same thing in this blog.
SMS messaging is one of the most effective mobile marketing channels. The proof is in the data, of course. In this blog post, you’ll discover how many opt ins businesses get, and how quickly they get them once they give SMS messaging a go.
In marketing, everyone wants to be more influential and persuasive in order to build loyalty and return custom. To gain the highest ROI, businesses want their marketing campaigns to speak to every individual in such a way that makes them feel connected and yet, with every will in the world, an SMS marketing campaign is only going to achieve this high conversion and success if it manages to tap into consumer psychology.
Uncertain economic times and an ever-extending holiday retail season is apparently making Brits less excited about the “usual” sales. But don’t worry, find out how SMS marketing can help you boost sales even in the face of retail fatigue.
You’ve seen or heard about remarketing online. But did you know you can use SMS to remarket to visitors who abandon their cart in your ecommerce store? According to one study, using it can double your conversion rates. Check out the blog to see the details.