Have a Mobile App? Promote it With SMS Messages
So you’ve got a great new mobile app, or an existing one without many downloads. With well over a million apps in both the Apple store and the Google Marketplace, it’s no wonder you have trouble getting people to download it. How do you let people know about it, and make it easy for them to download? One of the best ways to do both is to send an SMS message to your list.
Getting Them to Notice Your Mobile App
You’ve probably let people know about your mobile app a couple of different ways already. Maybe you tried email, or printed signs, or printed adverts. The trouble with those methods is they often get lost in the noise. Even the people who might be interested in your app may never read the email or see the printed collateral. The best way to have them notice is to send them a message they won’t ignore – a text message. People still read virtually every text message they get, and do so almost immediately. They haven’t yet become jaded or overloaded by too many text messages.
So send a message to your list letting them know about the app. Don’t have many people on your list? Then do a one-two punch by running an opt-in campaign followed by an app promotion campaign to the new members of your list (see my next blog on a great way to do this!)
You can also get lots of ideas by reading our Mobile Marketing Guide.
Making it Easy for Them to Download
A major benefit of letting your list know about the app in a text message is you can include a link directly to the app store. When they click it, they are redirected to the store so they can download it immediately. If you send them an email, they may read it on their laptop so they can’t download the app from there. So they wait until later … then forget all about it.
And if they do remember, they may not remember the name correctly when they search for it in the app store. Or the search term pulls up the dozens of apps with similar names and they can’t figure out which one is the right one. A direct link in an SMS message solves all those problems!
Want to get the word out to more people than are on your existing list? Try promoting it on your website and build your list at the same time. Check out my next blog to find out how.
This SMS messaging case study explains how a student at the University of West England used the fastsms API in an experimental project aiming to improve vehicle safety. The post is Q&A session between Thomas West, the student, and fastsms, relating how the project unfolded.
What is one almost guaranteed way of getting new customers? Ask for them. Really. Studies show that 83% of satisfied customers are willing to recommend a company, product or service to their family and friends. Here’s how you can use SMS to simplify and improve your referral marketing.
You’re all excited about the number of new members you have in your health club thanks to your latest member drive. And you want to do everything you can to help them reach their goals and stay a member for a long time. Here’s a quick few steps to get you up and running as quickly as possible.
The benefit of using SMS messaging for authentication is that people have their mobiles with them all the time. It’s convenient for them to receive the passcodes quickly so they can get logged in and do their business, whatever that may be. At its simplest, the procedure goes something like this…
In this new A-Z of SMS Marketing, we explore every aspect of this highly effective and low cost marketing solution. In this infographic we look at the letter A, which stands for API Integration. One of the key features of the Fastsms system is the seamless, out of the box integration it offers with industry leading CRM platforms including WHMCS, SMI, APIANT, Rba, AdaptUX, Itris and Zapier. Take a look at this infographic to learn more.
A few weeks ago I wrote a blog post about using SMS messaging to contact your list after some sort of trigger – they made a purchase, had a birthday, or some other event or date. I’m going to build on that concept a little bit more in this post and share how you can really offer just-in-time SMS messages by integrating with your existing systems.
The Internet opened up mass communication in ways no one ever imagined it could. But there’s also another trend leveraging today’s communication technology: Communicating with just one person via applications. According to Transparency Market Research, the A2P SMS market will be worth over £45B in just a few years.
By 2017 there will be 270 billion app downloads worldwide. And the Google Marketplace and the Apple App Store each have over 1.3 million apps available. You need to help people find your app if you’re to break through all that noise. Your website is a great place to start promoting your app, but maybe not in the way you might think.
When you think about your SMS marketing campaigns would you label them as fun? Is there any aspect of your SMS marketing or loyalty program that you think customers would call fun? If so, you’re going to love what you read in this blog. If not, then you need to read this blog. It turns out that a little bit of fun and games can keep your customers more engaged – and more loyal.