Have a Mobile App? Promote it With SMS Messages
So you’ve got a great new mobile app, or an existing one without many downloads. With well over a million apps in both the Apple store and the Google Marketplace, it’s no wonder you have trouble getting people to download it. How do you let people know about it, and make it easy for them to download? One of the best ways to do both is to send an SMS message to your list.
Getting Them to Notice Your Mobile App
You’ve probably let people know about your mobile app a couple of different ways already. Maybe you tried email, or printed signs, or printed adverts. The trouble with those methods is they often get lost in the noise. Even the people who might be interested in your app may never read the email or see the printed collateral. The best way to have them notice is to send them a message they won’t ignore – a text message. People still read virtually every text message they get, and do so almost immediately. They haven’t yet become jaded or overloaded by too many text messages.
So send a message to your list letting them know about the app. Don’t have many people on your list? Then do a one-two punch by running an opt-in campaign followed by an app promotion campaign to the new members of your list (see my next blog on a great way to do this!)
You can also get lots of ideas by reading our Mobile Marketing Guide.
Making it Easy for Them to Download
A major benefit of letting your list know about the app in a text message is you can include a link directly to the app store. When they click it, they are redirected to the store so they can download it immediately. If you send them an email, they may read it on their laptop so they can’t download the app from there. So they wait until later … then forget all about it.
And if they do remember, they may not remember the name correctly when they search for it in the app store. Or the search term pulls up the dozens of apps with similar names and they can’t figure out which one is the right one. A direct link in an SMS message solves all those problems!
Want to get the word out to more people than are on your existing list? Try promoting it on your website and build your list at the same time. Check out my next blog to find out how.
This SMS messaging case study explains how a student at the University of West England used the fastsms API in an experimental project aiming to improve vehicle safety. The post is Q&A session between Thomas West, the student, and fastsms, relating how the project unfolded.
Have you ever been inside a Walmart or ASDA Supercentre? If you have, you’ll appreciate the possibility of what I’ll share in a moment. If you haven’t, try imagining walking into a store so big you can barely see one end from the other, where the shelves are packed with everything you might ever need, and staff who are often less than helpful (not everywhere mind you, but often). The point is you can get lost or frustrated if you’re trying to find a certain item that you need, or is on sale. Finding the right section is sometimes challenging, and even if you think you’re in the right spot you might not be.
Can your business benefit from A2P SMS? According to recent research the answer is yes. See the industries that are using it and how the convenient and easy to use fastsms API can get you started, even if you don’t want to code.
By 2017 there will be 270 billion app downloads worldwide. And the Google Marketplace and the Apple App Store each have over 1.3 million apps available. You need to help people find your app if you’re to break through all that noise. Your website is a great place to start promoting your app, but maybe not in the way you might think.
What is one almost guaranteed way of getting new customers? Ask for them. Really. Studies show that 83% of satisfied customers are willing to recommend a company, product or service to their family and friends. Here's how you can use SMS to simplify and improve your referral marketing.
You’re all excited about the number of new members you have in your health club thanks to your latest member drive. And you want to do everything you can to help them reach their goals and stay a member for a long time. Here's a quick few steps to get you up and running as quickly as possible.
I came across an interesting article regarding the A2P market. It’s entitled “Growing Employment Rate to Benefit BFSI A2P SMS Market in Switzerland.” The contents summarise a new report from Transparency Market Research about the A2P market in Switzerland, specifically how it relates to BFSI or Banking, Financial Services, and Insurance (BFSI). You might be thinking that sounds boring rather than interesting, but what drew my attention was the relationship of employment to A2P SMS messaging.
A2P SMS, or Application to Person SMS, messaging is when an application sends a person a text message just like you’d send a text to your mates. P2A SMS, or Person to Application SMS, messaging is when a person send texts to an application.