What Can You Do with MMS Messaging?
Did you know you can send more than text in an SMS message? Well, technically it isn’t an SMS message if it isn’t text. Instead, the multimedia messaging service, or MMS for short, is an extension of the SMS core functionality. It allows you to send short videos (40 seconds or less), images or audio over mobile networks just like an SMS message.
Read on to see some examples on how you could use MMS messaging, as well as see how the multimedia messaging service works with fastsms.
You’ve probably had situations when someone was explaining something to you, but you still couldn’t visualise what they were talking about. At times like those, a picture or video would certainly help right? Here are a few examples of how MMS messaging could work for businesses facing that same situation.
- Maintenance – Plumbers, electricians, mechanics all need the proper parts to complete their work. If they’re out on a call and don’t have the right part, they could take a picture and send it back to the main office using MMS messaging. The right part could be ordered and sent to the location when and where it’s needed. This can be much faster than looking up part numbers in a manual, or trying to describe a part to someone over the phone.
- Insurance – When customers file a claim, they could send pictures or a short video of the situation to their agent via an MMS message. This can be easier for both the agent and the customer than taking pictures and emailing them later. MMS messaging is often much faster than email, and is guaranteed to arrive when sent over reliable networks.
- Estate agents – Ever have a client that knew what they wanted, but couldn’t really describe it to you? Ask them to send you pictures of houses or features they like as they drive around looking at properties. It will help you narrow in on the right properties, and also help them communicate what they really want.
A great reason to use MMS for mobile marketing is because it’s as easy as sending a text message for your customers. They don’t need to download an app, log into Facebook, or go to a website. The easier it is, the more participation you’re likely to have. Here’s a short list of possibilities:
- Photo contests – Ask your customers to snap pictures with their iPhone or Android devices and send them to you for a photo contest. An example might be to take a picture of their favourite product you sell, or a selfie in front of a special display in your restaurant. The Coinstar company (they run those machines where you put coins in and get cash or vouchers back) had a contest where you send in a picture of how you spent the money you got from their machines for a chance to win more money (I saw this when I was in New York City recently. They actually had people post to Facebook, but an MMS message would have been better!).
- User generated video – Creating good content is one of the main challenges of a business’s online presence. But one sure way to get some is to have your customers create it for you. MMS supports short duration video. Your customers can send in video snippets they create to your MMS phone number (or virtual mobile number actually) as part of a contest or just to show their support. Many people will provide content just because they might be featured on your website or Facebook page. Once you get the short videos, you can share them individually or create a montage of them all. Your customers will love seeing themselves!
- Audio content – Customers can send you a short audio testimony about why they love your product, or their favourite thing to do at your resort, restaurant, or location. If you’re really crazy (in a fun way of course) maybe run a contest for a new brand jingle. Fans can create a new jingle for you right on their phone and send it to you via an MMS message.
MMS messaging with fastsms requires you have a MMS virtual mobile number (VMN). The VMN lets you send and receive SMS messages and receive MMS messages. Our web-based service, NetMessenger, lets you manage your SMS messaging just like you’d manage your email. If you receive MMS messages, you’ll get those via email or they can be forwarded to a URL.
We’ll make getting setup to use MMS messaging easy for you. Both new and existing account holders can contact us about getting an MMS VMN and arrange the message delivery details. We do all the work of configuring it for you. We’re available on live chat, email, or phone to answer your questions or to get you started.
It’s been said that to be successful at something, you need to find someone that’s already done what you want to do, then emulate them. You don’t need to create or rewrite the rulebook every time. This is true of marketing too. While it’s a creative field, there are tried and true examples of what works. This is why case studies are so important to helping you understand how something like SMS marketing can work for you.
The year of mobile marketing is finally here. You’ve heard it before, but it’s clear it has finally arrived. In fact, it may have arrived last year so if you haven’t joined yet you might be late to the party. Don’t worry, there’s still time. Here are 3 reasons SMS needs to be an integral part of your mobile strategy going forward.
You’ve read all about getting subscribers, the legal and recommended guidelines, and put great offers out to your list. But people still unsubscribe. Should you be worried? Are you doing something wrong? That depends. As the saying goes, you can’t make 100% of the people happy 100% of the time. You will have opt-outs, but whether you have too many is the question you should be asking.
If you’re using SMS campaigns as part of your strategy to drive sales, sign ups, fund raise, or any goal, you’ll need to know if it’s working. You may be familiar with email tracking or other forms of marketing metrics but how do you measure the effectiveness of SMS campaigns? Here are five different ideas for you to try.