SMS Use Case: Armed Forces
People often think that online text messaging providers such as Fastsms are just for those large corporations and broadcasters who want to send hundreds of texts at a time, and in many cases they’re right!
In our time in the SMS industry we have seen online texting grow from people looking for a free way to text their friends to a widely recognised method of communication used by big business; however we have made sure we never lost site of the individual, personal user.
In recent years as more and more young men and women in the armed forces have found themselves stationed overseas, we as a communications provider, have been finding ways to help them stay in touch with friends and family back home.
Now you may be thinking they already have phone, email, letters and Facebook – which we agree are all great, and invaluable to them and those still in the UK. However there is still that percentage of people they would like to contact who won’t have Internet access, so that rules out email and Facebook.
With over 80% of adults in the UK owning mobile phones SMS is often the only method of contact for many individuals. With a Fastsms account they can text friends and family back home for the same cost per message (if not less) as if they were in the UK themselves. Also, conventional phone and text usage is usually rationed in overseas territories so using the internet to send and receive text messages can easily extend the number of texts that can be sent.
A free trial is available from Fastsms; just click here and you can be up and running in a few minutes. If you found this SMS use case of interest you can find more here.
Related Articles
How to Turn SMS Messages Into Better Reviews for Your Hotel
Hotel guests use review site ratings like TripAdvisor to make decisions about where they’ll stay. If your hotel doesn’t rate well, you’re in trouble. Find out how you can get more positive reviews when you use SMS messaging to communicate with guests.
SMS Marketing for Life Insurance Companies
Business SMS Marketing: Striking the Right Tone
Tone of voice is important in all business communications, from letters to direct mail campaigns. The way you speak to clients is all of a part of the image you create in their minds of your brand. As short as they are, this also applies to business text messaging. It may even be more important to get the language and tone right in your messages, particularly your SMS marketing, than in an emailed leaflet.
5 SMS Marketing Lessons from the Six Nations Championship
Viral Marketing: A Business SMS Use Case
6 Psychological Tips for SMS Marketing Success
Getting to grips with the underlying psychology of how audiences react both consciously and subconsciously to your message is key to achieving the maximum effect in any type of marketing. All kinds of things come into play with different media, from colours and shapes to images and videos. Even the way things move can have a powerful effect on a viewer. Unlike many other forms of marketing, however, SMS marketing is unique in that the only tool you have is words - and not many of them. But armed with a basic knowledge of consumer psychology, 456 characters is more than enough to get the desired effect. In this article, we present our six top tips to take advantage of the psychology of SMS messaging.
8 Reasons to Use SMS in Your Service Based Business
When the glass ceiling on your annual turnover and profits is governed by the number of hours you have to trade, it's even more important to ensure your marketing strategies are as fruitful and affordable as possible. SMS marketing appears, at first blush, to require a lot in the way of technology, budget and management, but it's incredibly successful for small businesses in service industries - even the ones with small budgets and limited resources...
Email to SMS – is it relevant?
How to use SMS for Highly Targeted Marketing
While brevity might be one of the keys to good advertising, perhaps the most important is to make sure your message reaches the right people. The goal of targeted marketing is not to bombard so many people that some will inevitably listen, but rather to target and nail down your core demographic.
5 Reasons SMS Should be a Major Part of Your Marketing Mix
81% of mobile phone users use SMS or text messaging and 90% read text messages within three minutes of receipt. But it's not just a convenient way to chat with friends, fix a rendez-vous or remind people to do things; it has also become a powerful marketing tool for businesses large and small, national or global.