SMS Use Case: Armed Forces
People often think that online text messaging providers such as Fastsms are just for those large corporations and broadcasters who want to send hundreds of texts at a time, and in many cases they’re right!
In our time in the SMS industry we have seen online texting grow from people looking for a free way to text their friends to a widely recognised method of communication used by big business; however we have made sure we never lost site of the individual, personal user.
In recent years as more and more young men and women in the armed forces have found themselves stationed overseas, we as a communications provider, have been finding ways to help them stay in touch with friends and family back home.
Now you may be thinking they already have phone, email, letters and Facebook – which we agree are all great, and invaluable to them and those still in the UK. However there is still that percentage of people they would like to contact who won’t have Internet access, so that rules out email and Facebook.
With over 80% of adults in the UK owning mobile phones SMS is often the only method of contact for many individuals. With a Fastsms account they can text friends and family back home for the same cost per message (if not less) as if they were in the UK themselves. Also, conventional phone and text usage is usually rationed in overseas territories so using the internet to send and receive text messages can easily extend the number of texts that can be sent.
Businesses that sell to other businesses (B2B) are having trouble keeping up in the digital and mobile age. That’s according to a couple of eMarketer articles. The reasons for it are varied, but it may be mostly because they’ve been slow to acknowledge a change in culture.
Beauty is in the eye of the beholder. But could text messaging really be considered beautiful? You might argue that it depends on the messages you get! That’s a valid approach, but I recently found a description of mobile messaging that made me believe it is indeed beautiful, so I thought I’d share it with you.
Most youth and community groups are volunteer-led, and either charitably funded or run on donations, so communications need not only to be effective, but they also have to be easy, and quick for volunteers to use, and low cost. That's where SMS comes in...
There’s no shortage of organisations trying to help smokers quit. These include groups that use SMS as a means of supporting smokers while they try to quit. There’s quite a lot of evidence that text messaging can help people break bad habits, or make positive improvements in their lives. Here’s one example from George Washington University.
For many businesses it's often a knee-jerk reaction to create an app, or to run mobile ads, or to start an SMS list. But without really understanding what it’s all about, you can waste a lot of time and money before realising what you actually need to do.
SMS messaging offers some of the highest click through rates in mobile marketing. But did you know it could be even better? See how one retailer improved their click rates by offering their customers different options in their messages. Then see how you can do the same.
If you run a delivery-based business, you'll know that communication with your customer is key. Whether it's keeping them informed about their delivery's status and expected arrival time, or tempting them with discounts and offers on future orders, there are plenty of reasons to keep in touch. But a key communications challenge in the digital age is choosing the appropriate channel to use to get your message across. Forms of marketing like emails and phone calls are still forces to be reckoned with, but the success of many communications from delivery-based businesses rely on near-instantaneous reading. That's where SMS marketing comes in.