Email to SMS – is it relevant?
So, you can send SMS through your browser and from your desktop – so why would you want to send it through your email as well? This is a question we are not completely unfamiliar with so here is a brief outline of how Email to SMS works, and in what situation would you use it…
How it works…
Following a simple format whereby the recipient’s number goes in the ‘To’ field, who the message is from in the ‘subject’ field and your username, security token and message go on their own lines in the body of the email you can send a text from anywhere in the world.
How would you use it…
Well, the great thing about being able to send through email is that anybody can use it, without any additional training – but that’s not it’s main purpose…
In many work environments you may want to restrict your employees’ access to the Internet, running all their communications through their email client – SMS then fits in nicely.
If you have a Virtual Mobile Number then you can have all your inbound messages forwarded to your email address and manage all your communications in one place – although with the addition of Outlook Mobile Service (OMS) this can be done much more effectively.
Email to SMS is also perfectly suited to automated applications such as server failure notification, environmental alert systems and personnel alerts. In fact any application that already has email functionality can then be easily set up with SMS as well.
Don’t discount Email to SMS just yet – as SMS technologies are developing all around it it still remains a viable and popular solution to a great deal of familiar challenges.
To find out more about Email to SMS Email to SMS or call us on 0800 954 5305
“European travel agents don’t like it”. That’s a statement made by one of the gentleman at my table during the mCommerce Summit earlier this month. He is from Cruise America, a successful RV (camper) vacation rental company based in Arizona, but with 123 locations around the US. We were talking about his company and their online and mobile reservation options.
With the continued rise of different and more diverse technologies in the social and mobile web, it would be easy to dismiss the potential benefits of SMS marketing - and that’s exactly the reason you shouldn’t. An SMS is the unexpected visit of a familiar friend, and there’s one demographic that embraces an old trusted ally in this new, noisy digital world more than anyone else: the millennials.
In a previous article I shared two examples of SMS marketing messages I received and how their call to action worked, or not. This time I want to share two more examples to help you in crafting the perfect call to action for your SMS marketing messages.
Since the first ever mobile ad was sent out via text back in 2000, SMS marketing has become hugely popular. What's more, it's a successful technique that an increasing number of marketeers are taking advantage of. So why is it the future? Here are a few reasons...
How can taxi services - and any transport company like delivery services, public transportation, logistics, and haulage - stay in touch without taking risks with push to talk mobiles and other two-way radio setups. With SMS, companies can integrate into their own software and systems, save money and keep their drivers safer.
Now that the peak travel season is over, how can travel agents stay top of mind in their customers? If you look around, you’ll notice everyone seems to have a mobile. That means SMS is the perfect way to reach them and make sure you’re not forgotten.
The first thing to remember is that legally, you must give the customer the chance to both opt-in and opt-out of your SMS campaign - but the good news is people are happy to opt-in - 49% of them according to a 2014 survey. So all you need to do is stay compliant and follow some basic guidelines to grow your list.