5 SMS Marketing Ideas for Easter [Infographic]
With Easter coming, another great marketing opportunity is available for businesses that know how to get the right message out at the right time. With its fantastic reaction times, open rates and click-through rates, SMS Marketing is a great way to increase profits and boost your brand during the Easter break, offering exceptional return on investment. In our latest infographic, we offer some simple ideas for how businesses in various sectors can make use of SMS Marketing.
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If you’re using SMS campaigns as part of your strategy to drive sales, sign ups, fund raise, or any goal, you’ll need to know if it’s working. You may be familiar with email tracking or other forms of marketing metrics but how do you measure the effectiveness of SMS campaigns? Here are five different ideas for you to try.
Starting an SMS marketing campaign can be a daunting task. Gathering explicit opt ins can take time, as you need to make an investment in advertising. So why not just get a jumpstart and buy a list of mobile numbers from an organisation that already has the opt ins? You could do that, but it’s probably harder than just getting people to opt in on their own. Here’s why.
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We’re all familiar with shortcodes without actually knowing what they are. Shortcodes are the 5 to 6 digit numbers that businesses use for sending and replying to their text messages. To keep costs low and to get into the mobile space as quickly as possible, your small business needs a shared shortcode, here's why.
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