5 SMS Marketing Ideas for Easter [Infographic]
With Easter coming, another great marketing opportunity is available for businesses that know how to get the right message out at the right time. With its fantastic reaction times, open rates and click-through rates, SMS Marketing is a great way to increase profits and boost your brand during the Easter break, offering exceptional return on investment. In our latest infographic, we offer some simple ideas for how businesses in various sectors can make use of SMS Marketing.
Share this Image On Your Site
Timing is everything. While it’s an axiom everyone can understand and agree on, it’s doubly true when it comes to SMS marketing. If you send your messages at the wrong time, you’ll see your opt out rates jump and your ROI plummet. So when should you send your text marketing messages? Here are three key guidelines to help you schedule your next campaign.
How hard is it to use SMS marketing? If you’ve been told it’s complicated, you heard wrong. Using SMS is simple, though there are a few things you should know. This blog shows you how simple it can be, and provides links to useful resources.
Small screens increasingly equate to big business. 30 years ago, when mobile phones were still in their relative infancy and tended to be both expensive and as big as a rubber-bound brick, Vodafone predicted that the market would support around a million units. Fast forward to 2016 and mobile phones are a daily part of life for a majority of the global population.
SMS marketing, like any well-planned advertising strategy, should be developed as a targeted campaign, rather than left (as it all too often is) with a scattergun approach. Simply put, send the message to the people it is pertinent to, and avoid being seen as another 'spammer' sending junk messages to those who do not want to know.
In Hotel Impossible, Anthony Melchiorri saves struggling hotels. It turns out some of the advice he gives them could make you a lot more money. It’s all about marketing and knowing where to get the best ROI. Read the blog to see if you’re spending in the right places.
As an entrepreneur, it is notoriously difficult to get your message out there. It's even harder to get seen and heard in a meaningful way that doesn't offend people. Email marketing has been the darling of entrepreneurs for years, but it's time for something new. Something that supersedes the email and circumvents the spam folder.
Many marketers think they need to choose between email and SMS marketing. And depending on what you read, you’ll find one is “better” than the other. But that isn’t necessarily true. Learn how a united effort using both can increase your profits with only a little bit of effort.