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How automated SMS is improving the retail experience

The retail sector is an extremely competitive industry, with huge established organisations improving and building every day, and eager exciting new start-ups cropping up all the time – competition is fierce.

With competition being so fierce, retailers are always looking for ways to build and develop their business, and ultimately get ahead of their competition. Obviously there are various ways to do this from a retail avenue, new and better products, lower prices, improved delivery options, nicer brand design and improved faster website. 

However, something that can really make the difference and have a massive impact to any and every business, is the customer experience.

Customer experience really is the hot topic in business this year, as customer expectations have grown and excellent customer service and experience has become more regularly expected to be provided by any business.

How to provide excellent customer service

Word of mouth has always been one of the most powerful ways to market a business, by having a business that really cares about their customers and provides them with an excellent customer experience, will make their customers feel special and make them become brand ambassadors, selling and telling everyone about the business.

Alternatively with the power of social media today, a bad customer experience really can come back to haunt a business and tarnish the brand and business.

There are several ways you can improve your customer experience, but the key is, providing information and fast. Keep your customers in the loop, make them feel confident about your business, and never needing, wanting or waiting for information.

Automated SMS can certainly help with all the above. SMS is the retail sectors best friend when it comes to sending out promotions and sale offers, however it has become a vital element in many of the major retailers artillery for delivery excellent customer service through automated SMS.

Typical automated SMS messages for retailers

Confirmation of an order
A thank you and confirmation of their order puts the customers mind at ease immediately, and also starts off the customer relationship on the right foot.

Delivery notifications
Keep your customers in the loop with when they can expect their delivery, and even allow them to rearrange the delivery if needed.

Stock updates
Products being out of stock is both annoying for customers and businesses, but allow your customers to receive automated back in stock text messages with a link so they can purchase it quickly and easily.

Renewals or reminders
Some retail businesses have introduced subscription models into their business, automated SMS reminders is a perfect way to communicate info about their account.

There are many ways that SMS can help retailers and their business, if you would if you would like to discuss how it can help your business, please do get in touch or sign up for your free account here