What Every Business Ought to Know About A2P SMS
I’m sure you’ve received them. SMS messages sent by your bank, doctor, school, employer or even your mobile provider. They’re usually quick reminders of account balances or scheduled appointments. But they can be much more too.
Infoholic Research recently published its study on the global A2P SMS market, A2P SMS Market- Global Market Drivers, Opportunities, Trends, and Forecasts, 2016-2022. The report says that by 2020 there will be 4.6 billion unique mobile subscribers around the world. And the A2P SMS market is predicted to grow at 5.7% CAGR from 2016-2022.
The report goes on to credit the growing mobile subscriber base, cost effectiveness and the fact SMS doesn’t need the Internet as the main drivers for the increase. But there’s another reason.
Everyone Can Use It
Just about every business or organisation can use it. It’s actually hard to find one that can’t really. Here’s a list of the various business segments the Infoholic report includes:
- BFSI (Banking, Financial Services, and Insurance)
- IT & telecom
What else is there?
How do these business use SMS messaging? They integrate them into their applications such as:
- Customer Relationship Management (CRM) – appointment reminders, follow-up surveys, purchase confirmations, etc.
- Interactive services – contests, voting, charity donations
- Query and search-based services – bank balances, due dates, contact information
If your business or organisation falls into any of the above categories, or uses any of the applications, you could benefit from using A2P SMS – and so could your customers.
Using An API
Transparency Market Research also has a study on the global A2P SMS market. They say, “A2P messages are convenient and easy to use with the introduction of advanced platforms integrated with APIs and messaging gateways. These platforms and gateways simplify the process of sending A2P SMS.”
We created the fastsms API to be just that: convenient and easy to use.
Rather than box you into using one type of programming language, we support the most popular choices on the web today:
For PHP and .NET users we offer a free SDK available through our developer support centre. HTTP and XML users will find all the documentation and code examples in there too. All the developer information is available for you to review, but you’ll need a free account to test it out.
And speaking of testing, we also have an API sandbox you can play in to see how it all works (You’ll need your token from your free account to use it). Why not try it out today?
A2P SMS Without Using An API
Not everyone likes to code, or has the budget to build an interface to their application. If that’s you, don’t fret, we have another solution.
If you have an application that already interfaces with email via SMTP, you can use it to send SMS messages. It’s as simple as following our email template. Any emails sent using the template will be received by us, converted into an SMS message and forwarded along the usual routes. You get all the reliability, high deliverability, open and read rates without having to code anything new. Really, it’s true.
A2P SMS is gaining popularity for all the reasons mentioned above, and because people often prefer to receive text messages over email or voice calls. That’s especially true when the information is important to them like bank information, password resets or appointment reminders.
What you need to know is that using it can be easy and painless. And that there’s every reason to get started right away. Start by clicking the green Sign Up button at the top of the page, or ask your questions via our live chat. We’re happy to help you get started.
If you’re still not sure about why you need SMS marketing, this blog takes you beyond the usual statistics to show three convincing reasons why you do. Find out how it provides value to you, and your, customers a variety of ways.
When you think about your SMS marketing campaigns would you label them as fun? Is there any aspect of your SMS marketing or loyalty program that you think customers would call fun? If so, you’re going to love what you read in this blog. If not, then you need to read this blog. It turns out that a little bit of fun and games can keep your customers more engaged – and more loyal.
What is one almost guaranteed way of getting new customers? Ask for them. Really. Studies show that 83% of satisfied customers are willing to recommend a company, product or service to their family and friends. Here’s how you can use SMS to simplify and improve your referral marketing.
The benefit of using SMS messaging for authentication is that people have their mobiles with them all the time. It’s convenient for them to receive the passcodes quickly so they can get logged in and do their business, whatever that may be. At its simplest, the procedure goes something like this…
Wеb dеѕіgn and digital marketing are lucrative but hugely competitive areas of buѕіnеѕѕ and in the modern marketplace, technology plays a central role to the success of both. Successful agencies large and small are able to harness the power of individuals with high levels of training and exceptional skills to deliver a service that has almost unlimited potential in today’s digital age. Many, however, have yet to discover the power of adding SMS Marketing to the mix. Read on to learn more.
SMS marketing is one of the most popular forms of communication when it comes to efficient, cost effective customer contact. SMS marketing allows businesses to connect directly with their customers and customers the opportunity to contact your business at a time that suits them. Across several sectors including hospitality, leisure, and retail to name but a few, businesses are making improvements to their customer experience offering through effective SMS marketing. Here we’ve listed out some of the key ways SMS marketing can help to improve your customer experience offering.
SMS marketing is one of the most effective marketing tools businesses can use to raise awareness of their product and service, directly communicating with their target audience. As with everything you invest time and money into, you’ll want to understand how SMS messaging can help you to grow your business so that you see the direct return on your investment. Here we’ve listed out some of the key ways SMS marketing can help you grow your business, and achieve your objectives.
A2P SMS, or Application to Person SMS, messaging is when an application sends a person a text message just like you’d send a text to your mates. P2A SMS, or Person to Application SMS, messaging is when a person send texts to an application.
By 2017 there will be 270 billion app downloads worldwide. And the Google Marketplace and the Apple App Store each have over 1.3 million apps available. You need to help people find your app if you’re to break through all that noise. Your website is a great place to start promoting your app, but maybe not in the way you might think.
SMS text messaging is one of the most effective marketing tools you can use to raise the profile of your business, communicate with your customers and send direct information to the people you most want to target. It’s a highly cost-effective way to reach customers as most people carry a mobile phone on them every day. If you work within the retail sector, SMS messaging presents several opportunities for you to reach and connect with customers, with the aim of generating increased sales. For some of the main reasons SMS marketing is ideal for retailers, read on.