Application to Person – A2P SMS Market Valued at £45B by 2020
The Internet opened up mass communication in ways no one ever imagined it could. Over the next decade, usage is predicted to skyrocket as even more people come online. But there’s also another trend leveraging today’s communication technology: Communicating with just one person via applications. According to Transparency Market Research, the A2P SMS market will be worth over £45B in just a few years.
For many of us, it seems like a message sent just for us is a rare thing. Our inboxes are filled with adverts, spam, and social notifications. But text messaging is still considered a personal form of communication. To maximise your benefits from using SMS messaging you must therefore make the messages you send personal not part of some mass mailing.
That’s why many companies are investing in creating applications that integrate SMS messaging – hence Application-to-Person or A2P SMS. Or more often, integrating SMS messaging into existing applications. This allows them to directly communicate with their customers, members, and employees – whatever their community is – in a very personal way.
That’s because these applications usually have access to databases with personal information. Companies can go way beyond just including a first name. The messages can be related to recent purchases, bank account balances or deposits, life events, or health issues. So your A2P SMS messaging can be really and genuinely personal and that’s why it will serve your customers well.
And the possibilities go way beyond just marketing. You can use A2P SMS to create a genuine relationship with a single person on your list. Even if the messaging is only one way the contents of the message can convey a sense of how important the recipient is to your company.
For example, one easy and thoughtful message to send would be birthday wishes. You can choose to send a special offer with the message or not, but just sending the message will help the recipient feel like you care. Another similar message is when someone changes their marital status in your database. Congratulate them on their happy day and wish them many more. It may sound a bit corny, but people do respond to these types of messages as long as they are in reasonable amounts.
And it’s this connection you can make with one person out of many that is driving the A2P SMS market to new highs in the coming years. If you want to leverage SMS messaging with your application, we have different solutions to do just that. Grab us on chat, email or phone and we’d love to answer your questions about how to get started.
Is SMS messaging a good investment of your business’ time and money? A report from Mobile Ecosystem Forum shares some data on how SMS is being used, who is using it, and provides some evidence showing the answer to that question is most likely “Yes”!
Can your business benefit from A2P SMS? According to recent research the answer is yes. See the industries that are using it and how the convenient and easy to use fastsms API can get you started, even if you don’t want to code.
Have you ever been inside a Walmart or ASDA Supercentre? If you have, you’ll appreciate the possibility of what I’ll share in a moment. If you haven’t, try imagining walking into a store so big you can barely see one end from the other, where the shelves are packed with everything you might ever need, and staff who are often less than helpful (not everywhere mind you, but often). The point is you can get lost or frustrated if you’re trying to find a certain item that you need, or is on sale. Finding the right section is sometimes challenging, and even if you think you’re in the right spot you might not be.
So you’ve got a great new mobile app, or an existing one without many downloads. With well over a million apps in both the Apple store and the Google Marketplace, it’s no wonder you have trouble getting people to download it. How do you let people know about it, and make it easy for them to download?
I came across an interesting article regarding the A2P market. It’s entitled “Growing Employment Rate to Benefit BFSI A2P SMS Market in Switzerland.” The contents summarise a new report from Transparency Market Research about the A2P market in Switzerland, specifically how it relates to BFSI or Banking, Financial Services, and Insurance (BFSI). You might be thinking that sounds boring rather than interesting, but what drew my attention was the relationship of employment to A2P SMS messaging.
A few weeks ago I wrote a blog post about using SMS messaging to contact your list after some sort of trigger – they made a purchase, had a birthday, or some other event or date. I’m going to build on that concept a little bit more in this post and share how you can really offer just-in-time SMS messages by integrating with your existing systems.
The benefit of using SMS messaging for authentication is that people have their mobiles with them all the time. It’s convenient for them to receive the passcodes quickly so they can get logged in and do their business, whatever that may be. At its simplest, the procedure goes something like this…
When you think about your SMS marketing campaigns would you label them as fun? Is there any aspect of your SMS marketing or loyalty program that you think customers would call fun? If so, you’re going to love what you read in this blog. If not, then you need to read this blog. It turns out that a little bit of fun and games can keep your customers more engaged – and more loyal.
SMS marketing is one of the most effective marketing tools businesses can use to raise awareness of their product and service, directly communicating with their target audience. As with everything you invest time and money into, you’ll want to understand how SMS messaging can help you to grow your business so that you see the direct return on your investment. Here we’ve listed out some of the key ways SMS marketing can help you grow your business, and achieve your objectives.