9 Reasons SMS Marketing Works [Infographic]
Even with the huge surge in popularity of popular instant messaging apps such as Messenger and Facebook, SMS messaging continues to be one of the UK’s favourite ways to communicate and although the number of messages sent daily has fallen since its peak, it remains a dominant and important channel for the majority of the UK’s population.
With the vast majority of the population now owning a mobile phone and most adults keeping it within arm’s reach almost all the time, it is the perfect place for businesses to reach both new and existing clients in real time, with SMS Marketing messages typically being read within minutes – if not seconds – of receipt. But what other benefits does SMS Marketing have to offer? In this infographic, we take a look at some of the most important features.
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Is SMS marketing a viable strategy for SMEs to grow their businesses? A recent article by a US SMS provider suggests not but we debunk that view. Read how and why Fastsms can help small businesses can succeed with SMS marketing without breaking the bank.
Tone of voice is important in all business communications, from letters to direct mail campaigns. The way you speak to clients is all of a part of the image you create in their minds of your brand. As short as they are, this also applies to business text messaging. It may even be more important to get the language and tone right in your messages, particularly your SMS marketing, than in an emailed leaflet.
What is stopping YOU from using SMS technology in your organisation? Here are some of the lingering myths and misconceptions about using business SMS systems for marketing, or stakeholder engagement, that may be holding you back from benefiting from one of the most effective group communication tools available.
It seems that reports of the death of SMS have been greatly exaggerated. When once the text message seemed dead in the water thanks to the rise of the app, the SMS business is set to grow to $71.60 billion by 2021 whilst smartphone users are downloading fewer and fewer apps, and the life expectancy of an app on the average smartphone is now around 72 minutes.
Often people think SMS messaging costs a lot of money. Particularly when they plan on sending thousands of messages. So in this blog I want to walk through an example of how much money SMS messaging can actually save property managers and housing associations.
How does SMS messaging helps recruitment agencies? Just as importantly how does it help job seekers? This post explains several benefits for both recruiters and candidates. Perhaps the key issues are the speed of communication with SMS and also the innate privacy of SMS messaging.
If there’s one thing most of us can agree on, it’s that our economic future is uncertain. The world economy reacted to the Brexit vote with unstable and falling stock markets. And no one knows exactly what the Leave vote means for the UK. But there are other uncertainties too. How can SMS help your business in these uncertain times, not just now but in the future.
If you are the owner-manager of a UK retail business, then you will know that it’s vital to use every weapon you have available to battle with the big guns on the high street and online. That must include embracing all the advantages modern technology provides, including a communications campaign based on the Short Message Service (SMS) – better known as text messages. Not sure what SMS is about and how it will work for your shop? Then read on, because you are missing a golden opportunity to give your small shop a much bigger presence and outreach.