9 Reasons SMS Marketing Works [Infographic]
Even with the huge surge in popularity of popular instant messaging apps such as Messenger and Facebook, SMS messaging continues to be one of the UK’s favourite ways to communicate and although the number of messages sent daily has fallen since its peak, it remains a dominant and important channel for the majority of the UK’s population.
With the vast majority of the population now owning a mobile phone and most adults keeping it within arm’s reach almost all the time, it is the perfect place for businesses to reach both new and existing clients in real time, with SMS Marketing messages typically being read within minutes – if not seconds – of receipt. But what other benefits does SMS Marketing have to offer? In this infographic, we take a look at some of the most important features.
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When it comes to SMS marketing, a large number of small to medium sized businesses often consider it to be a tactic that is only used by large corporations. It can however, when used correctly, transform your marketing efforts.
SMS marketing is a great addition to your business and overall marketing efforts. It can be daunting to get going, however, and the 160 character limit (or 456 characters if using fastsms) leaves a lot of people wondering exactly what they should say. To help you out, we’ve compiled 21 ready-to-send business text messaging alerts.
Many organisations are looking to operate in a more environmentally friendly way. This includes everything from their office supplies, materials used in creating their products, and also choosing suppliers and vendors that are also environmentally aware. And now, SMS.
If there’s one thing most of us can agree on, it’s that our economic future is uncertain. The world economy reacted to the Brexit vote with unstable and falling stock markets. And no one knows exactly what the Leave vote means for the UK. But there are other uncertainties too. How can SMS help your business in these uncertain times, not just now but in the future.
Mobile marketing is one of, if not the most effective marketing channel around today. SMS marketing receives open and response rates that businesses could only dream of, no longer are businesses hoping that their adverts don’t get missed in the back of magazines, or that…
The UK’s artisan food market is booming, with a new breed of creative, net-savvy, small-scale and locally based businesses who are at the heart of the ‘foodie’ revolution. Despite the boom, artisan food manufacturers typically have extremely limited resources, meaning that regardless of its importance, little funds are available for marketing. SMS Marketing is an option that, with its low costs and highly personal feel, is ideally suited to the artisan food marketplace.
Whether you rent or own your home, domestic situations frequently arise where a skilled person is required to deal with electrics, plumbing, plastering, building, carpentry, carpet laying… you name the job, there will be a tradesperson near you who specialises in it. These essential yet often overlooked hard working sole traders and small businesses all face the same pressures as any other business – how to attract and retain more customers. Here’s why SMS Marketing is the perfect answer.
Whilst some businesses still offer physical sales, many companies have an online presence as well. Whether they trade solely on the internet or maintain physical stores, it’s vital for businesses to cater for online customers. In order to increase sales and turnover, companies rely on a range of marketing methods, such as offline advertising or digital promotions. Whilst these can be effective, many businesses are overlooking the potential of SMS marketing.
Getting to grips with the underlying psychology of how audiences react both consciously and subconsciously to your message is key to achieving the maximum effect in any type of marketing. All kinds of things come into play with different media, from colours and shapes to images and videos. Even the way things move can have a powerful effect on a viewer. Unlike many other forms of marketing, however, SMS marketing is unique in that the only tool you have is words – and not many of them. But armed with a basic knowledge of consumer psychology, 456 characters is more than enough to get the desired effect. In this article, we present our six top tips to take advantage of the psychology of SMS messaging.