3 Reasons SMS Messaging is the Best Choice to Contact Everyone on Your List
One of the many benefits of SMS messaging is that it’s personal. It can feel like a one on one communication or even conversation. But it’s also one of the best ways to reach 10, 100, or even 100,000 people all at once. So even “one to many” communication feels like “one to one” to the receiver.
So if you are a school, club, or any organisation really, web based SMS messaging offers many advantages over other forms of communications when you need contact everyone at the same time. Here are the top three:
- SMS messaging saves time. Instead of calling one by one, or even using a calling tree (where each person takes a turn calling the next person on the list until everyone is reached), any number of people in a group, club, or organisation can all receive the message at the same time, within seconds of sending it. If you’re a club cancelling an event, none of your staff needs to spend hours trying to reach everyone by phone. If your school needs to close due to a power outage, a short message letting parents know they need to pick their child up early can be sent to everyone with a mobile. The message is sent quickly without overburdening the staff. And you can see who didn’t receive the message and take other steps.
- Messages are seen immediately.There are other ways to contact people in mass – email, and social media mostly. But those methods aren’t reliable. Emails aren’t always delivered. And people don’t check it all the time. Even if you post on social media right away, not everyone will see the message immediately. Those that check later will likely miss your post because it will be pushed way down below other updates. Statistics show 97% people read their texts within three minutes. Email and social media can’t come close to competing with that.
- It’s simple. Write the short text message once, and send to everyone at the same time. It’s all as simple as sending email. It could even be exactly like sending email if you use a SMS service integrated with your email program, Email to SMS. Otherwise web based SMS services offer a similar easy to use mechanism for selecting a large number of recipients.
When you need to let everyone know, SMS messaging is the way to go. If you would like to discuss how this might work for you please get in touch via the live chat at the bottom right of the page, email us or call us.
Using people’s names in marketing is great. It does provide a certain level of personalisation that can get people more interested in what you’re sending them. Of course in text messaging, you don’t always have the room for a name, your message, and the required opt out information … usually there just isn’t enough room. So how can you make your marketing messages personal?
In a previous blog post I shared how getting my movie tickets delivered to me via SMS made going to the cinema with my family easier than it’s ever been. I signed up to the company’s SMS marketing list too and I want to share the process with you because it was so easy, so seamless for me as a consumer, that it makes a great example for others to follow.
Need to know all about mobile marketing with SMS messaging? We’ve pulled together the top ten blog posts that tell you everything you need to know. The list starts with the basics and goes through analysing the success of your campaign.
SMS marketing or short messaging service marketing is swiftly gaining popularity all over the world. Using text messages for business purposes is convenient and quick. It's also extremely cost-effective when compared to other methods of communication. When used correctly, an SMS marketing campaign can do wonders for your business reputation, not to mention your profits.
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