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SMS Marketing Blog

News, tips & advice from FastSMS

There are many effective channels available for businesses to communicate with their workforce, such as email, phone or letters. However, during a crisis, speed and reach are two of the most important factors to consider when looking to send emergency communications, two qualities that play to the strengths of SMS. Most people will have a smartphone to hand throughout the day, in fact according to The Guardian the average person picks up their phone 58 times a day. This close connection to our phones makes SMS one of the most effective ways to communicate time critical information to your staff. With an impressive 95% open rate, your emergency message will be received and read in record time. Business continuity plans normally include messages that need to be broadcast to all staff. However, a call to action or the ability to respond are often overlooked, leaving the recipient unable to interact with the message and the sender...

At a time like this, communication is crucial and there are many different technologies both families and nursing homes can utilise to make things that little bit easier. On the 2nd April 2020, it was announced that the coronavirus pandemic had officially surpassed 1 million cases globally. As the situation has developed, many countries have introduced social distancing and enforced various closures, including those of schools and restaurants, in a bid to slow the spread of the virus. To protect those identified as high risk, for example the elderly, many social restrictions were implemented as early as possible. Though necessary, these restrictions have been difficult for families and friends, especially in cases where relatives are residents within a care home. Often residents will rely on family visits for socialisation and with health concerns weighing on people’s minds, it is even harder for families to be separated from their loved ones. With this in mind...

The retail landscape has drastically changed over the last few years, with digital transactions growing and the ecommerce industry skyrocketing. According to Beeketing, new studies projected that the worldwide retail eCommerce sales will reach a new high by 2021. The study goes on to say that there is an impressive 265% growth predicted in this area alone. This increasing trend towards a preference for digital purchase in retail is a welcome opportunity during times of crisis. As the COVID-19 virus continues to spread across the globe, there are several steps that retailers could take, to ensure that their business performs as expected and that they are able to continue to serve their customers. As with all successful businesses, the ability to adapt to external circumstances and customer behaviour is vital. High street stores There is no denying that the country has been experiencing some challenging times over the last few months. Director at Barclaycard, Esme...

Healthcare practices need to consider what their patient communications would look like should situations out of their control arise, and affect the way that they care for patients. From adverse weather conditions leading to the suspension of services, or emergency health concerns requiring fast and widespread messaging, providers need to make plans now to limit the impact. The speed at which communications can be sent to patients, and also making sure that all of your patients receive the communication, are the critical success factors. This is where mobile-messaging tools like SMS come into play. They’re delivered almost instantly and most of the UK population now own a mobile device that will support SMS. What are the benefits of using SMS for emergency communications in the healthcare sector? 95% of text messages will be opened by your patients (Esendex) 90% of your patients will read a text that you send them within 3...