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SMS Marketing Blog

News, tips & advice from FastSMS

With Easter coming, another great marketing opportunity is available for businesses that know how to get the right message out at the right time. With its fantastic reaction times, open rates and click through rates, SMS Marketing is a great way to increase profits and boost your brand during the Easter break, offering exceptional return on investment. In our latest infographic, we offer some simple ideas for how businesses in various sectors can make use of SMS Marketing.

For smaller, independent galleries who are ready to innovate and adopt new approaches, the time has never been better to reach out to those in search of new experiences in the arts and culture sector. One way art galleries can extend their reach and attract new visitors is through SMS Marketing, a simple and cost effective channel that has proven to be extremely effective. In this article, we look at five ways independent art galleries can make the most of the medium.

Text messages can be a pretty powerful way of communicating with potential customers. They land directly in people's inbox and offer a clear and direct sales channel. They're also hugely popular. So how can you launch a successful SMS campaign for your business? These 10 steps should help you outline an effective plan.


Marketing campaigns must be carefully constructed to ensure that certain essential ingredients are there. The challenge with SMS is the incredibly limited amount of space, meaning it is harder to draft the perfect message. On the plus side, response times, open rates and click through rates are significantly higher than any comparable channel, making the extra effort worthwhile. So just what should always be included in your SMS Marketing messages? Here are three key ingredients.

When planning an SMS Marketing campaign, it is essential to understand character count. This affects both the length of messages that can be sent, as well as the number of units used and the cost of the campaign. Although an individual message is limited to 160 characters, the total maximum length available is a generous 459 characters as these longer messages are split up for sending before being seamlessly joined back together on the receiving handset. Here's all you need to know at a glance:...