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SMS Marketing Blog

News, tips & advice from FastSMS

To put it quite simply, the text message simply cannot be beat when it comes to trying to get your message across. It’s open and response rates are far, far superior to any other channel, and this is why we have seen many businesses and organisations sending their mission critical messages and transactions, through SMS and they now see it as their primary method for communicating. The latest Ofcom report revealed exactly why mobile marketing is so effective - read here NHS appointments, Dentist appointments, Bank notifications are all now using SMS for important notifications and news, and now it’s the time for the US Government.  On Thursday the 20th September the US Government will be sending out a text message to every US mobile phone, to test it’s Emergency Alert System, which alerts the public about any possible future National emergencies. This type of thing is perfect for SMS, you could not...

One of the great things about working with SMS marketing is that so many different types of businesses can use it, every business sector has a different way of using mobile marketing to suit their business, to help build, develop and improve their business. We love to see all the different weird and wonderful businesses here at Fastsms, from solicitors to accountants, from retail shops to restaurants - we have them all here at Fastsms. The Lawn People are not your average business. They are the turf experts, they cater and take care of thousands of lawns across the country. They offer complete bespoke treatment and care for every individual lawn, and with the help of SMS marketing they are really growing. Businesses love SMS marketing because it’s simple, cost effective, time efficient, and incredibly responsive compared to other marketing channels. “We love it. It’s easy and simple and our customer prefer a text...

With any marketing channel there is certainly a bit of trial and error. You need to try new things and experiment to see what works and what doesn’t. Every business is different and these things can vary from sector to sector, and business to business. However when trying and experimenting with new marketing channels, it is a lot easier to make mistakes and wrong moves. Mistakes happen. But no business wants to make them if they can help it, and some can be very costly. Mobile marketing is a fantastic method of marketing and business communication. One of the reasons SMS marketing is so successful, responsive and effective as a marketing channel, is because it is on such a personal device. However because it is so personal it is imperative to get the fundamentals right within your mobile marketing messages. So below are 5 common marketing mistakes that if you avoid should help get...

Mobile marketing is one of, if not the most effective marketing channel around today. SMS marketing receives open and response rates that businesses could only dream of, no longer are businesses hoping that their adverts don’t get missed in the back of magazines, or that their emails don’t go into their customers junk folders - welcome to the wonderful world of SMS marketing! But why is mobile marketing so effective? Well a recent Ofcom report probably reveals exactly why, the UK are addicted to their mobile phones!  We all love our mobile phones. They are our new best friends. They are our new family member that we love and take everywhere with us… To work, to bed, to the toilet and even on holiday. It’s this very addiction that is making SMS marketing so effective and powerful for businesses all over the world. Imagine sending your customers a message about your latest sale, new...

Businesses are regularly saying that SMS marketing is the most effective marketing channel around today. Massive open rates, huge response rates and plenty of click throughs. It’s simply a fact that SMS marketing is incredibly effective.  The mobile phone is such a huge part of modern day life, not only helping to keep us entertained throughout the day, but also helping us through our everyday tasks. Making payments, checking your bank balance, watching films, listening to music, responding to emails etc. etc. Have all become the norm with our mobile phones, so it’s no wonder that mobile marketing is pretty much untouchable when it comes to open rates. Mobile marketing can also be used for all types of business to customer communications. Sales and marketing offers, notifications and appointment reminders, customer service and just any general news or updates. However knowing where to start within any marketing venture can be a little tricky...