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SMS Marketing Blog

News, tips & advice from FastSMS

We ran a survey on our website recently to ask if businesses had reduced the number of marketing messages they send (email, SMS etc.) as a result of GDPR - and 42% of UK based respondents said yes, they had. A further 42.7% said they’d made no changes, and 15.4% said they were sending more messages.* What we’ve discovered when talking to business owners and marketers is that people don’t fully understand the regulation, and so are being very cautious. They’ve either reduced the frequency of their messages or reduced their mailing list. We’ve also seen occasions where this actually wasn’t necessary, and, in some cases, that the excessive caution was damaging their business interests. So, before we go into what you can do to re-build your mailing list, it’s worth revisiting a common misunderstanding about GDPR. There are 6 lawful bases which allow you to process personal data under GDPR, and only one...

Every business has competition, and each business wants to come out on top and be victorious. To do that, you need all the pieces of the puzzle to be working effectively and efficiently, from marketing and sales, to operations and support. In this fast paced modern world, everyone and every customer wants things instantly, no longer do customers expect to sit on hold for hours waiting to speak to an advisor, no longer do customers expect to wait for their documents in the post, or to go into a bank to do their banking - they want to be able to get answers instantly from the comfort of their home or office using their mobile devices. When it comes to things like customer support, customer service or communicating with your customers, you really cannot spare any expense, as how you treat your customers and how happy they are, will reflect your businesses...

Hard cash, sterling, money, notes and coins have been a part of our everyday lives for centuries, the idea of leaving the house and heading to a store without them would have seemed like madness years ago, however billions of cashless transactions are now taking place everyday. One in five Brits never carries cash, they want to pay by their contactless card, or by their smartphone, with half of Brits surveyed by First Bus stating that ‘cash is on the way out.’ Retailers have led the way in already adjusting their payment options to suit the modern day customer, and those that have, have seen huge benefits and uplifts. 39% of 2017 Black Friday sales were made through a smartphone, making it the device of choice beating the desktop and tablet to the lion share of the sales. (Source: IMRG) Mobile banking is now huge. More and more of us are engaged with...

The Black Friday madness is well underway, with the majority of the big retailers starting their usual Black Friday week campaigns yesterday, from Amazon to John Lewis, Black Friday is certainly showing no signs of slowing down this year! Every year the Black Friday sales figures unbelievably get bigger and bigger. However last years stats showed the retail industry a very interesting trend, not surprisingly perhaps, but online retail sales in the UK hit the dizzying heights of £1.4 Billion on the Friday alone. Interestingly, of that £1.4 Billion, 39% was purchased through a smartphone, meaning that the smartphone is now the preferred number one device overtaking desktops and tablets. So any and every retailer hoping to have a successful Black Friday, needs to make sure they have their mobile marketing plan in place, as the mobile is again set to be the main device again this year.   We have written a Black...

The mobile phone is an incredibly powerful device, we can now complete many of our daily tasks from it, whilst it also keeping us entertained throughout our day. It never leaves our side and goes everywhere with us, we are completely in love with our mobile phones. This love affair with our mobile phone makes it an incredibly powerful device for businesses. Customers want to communicate through their mobile phone as it’s quick, easy and convenient for them, and the businesses and brands that are giving customers exactly what they want by communicating with them through their mobile phone, are seeing huge rewards. Bigger response rates, less missed appointments and more sales. However, having a big work force of sales people or customer support technicians operating and communicating with their customers through SMS on a one to one level, can be slightly tricky. Another platform for them to login into and get...